Microsoft Surface partners need more than access to devices. They need a distribution partner that can help simplify deployment, manage supply, support commercial conversations and provide the services needed to deliver stronger customer outcomes. At Dicker Data, we bring these capabilities together for Australian IT resellers and MSPs through a connected Microsoft Surface partner support model spanning services, configuration, logistics, finance and enablement.
Working closely with Microsoft and the Australian partner community, we help partners reduce complexity across the Surface lifecycle, from pre-sales support and deal structuring through to deployment, delivery and long-term growth. The result is a more streamlined way for partners to position, sell and deliver Microsoft Surface for Business solutions with confidence.
What partners value most about our Surface support
The strength of our Microsoft Surface support is best reflected in how partners describe the relationship. For Data#3, that value goes beyond access to product. It is about supply confidence, partnership depth and long-term growth.
“What stands out with Dicker Data is their focus on going beyond the transaction. They invest in the partnership and support long-term growth, which helps us scale and continue delivering real value to our customers.” – Samantha White, Data#3.
That partner perspective captures the role we aim to play in helping resellers and MSPs deliver more complete Microsoft Surface outcomes, not just source devices.
Why Microsoft Surface partners need more than product availability
Modern device opportunities are rarely won on product alone. Customers expect faster rollouts, secure and manageable devices, flexible procurement options and a clear path to value. For IT resellers and MSPs, that creates a need for distribution support that extends across supply, services, commercial flexibility and technical enablement.
Microsoft Surface for Business is designed for secure, productive and flexible work environments, but partners still need the right support model behind them to bring those outcomes to life for customers. That is where we play an important role, helping partners move from product conversation to complete solution delivery.
Our connected partner support model across services, logistics and finance
For Jane Phan, Business Manager, Microsoft Surface at Dicker Data, effective partner support comes from alignment across multiple teams, not a single function.
“At Dicker Data, supporting our partners isn’t the responsibility of one team. It’s a commitment from multiple teams working together to achieve one outcome. From dedicated service specialists through to our configuration services, logistics and finance teams, we operate with one fully connected approach.”
This connected approach helps our partners bring together the moving parts that matter in a Microsoft Surface opportunity, including device availability, configuration services, commercial support, finance options and delivery coordination. Instead of managing these elements in isolation, partners can work with us to create a more consistent experience from quote to deployment.
Simplifying Microsoft Surface device deployment
Device deployment can quickly become complex, particularly when customers need hardware, configuration, timing and delivery to align. For partners, the ability to reduce that complexity can free up time to focus on the customer relationship and broader solution value.
Tracey Butler from Tecala says Dicker Data Services helps streamline this process for her team.
“The Dicker Data Services team takes a lot of complexity out of device deployment, which allows the Tecala team to focus on delivering value to our customers. Their end-to-end support gives us confidence that everything will be delivered smoothly and on time. It really streamlines the whole process for the Tecala team.”
For Microsoft Surface partners, deployment support is a practical advantage. It helps reduce operational pressure, improve delivery confidence and make it easier to scale device projects without adding unnecessary friction to the customer experience.
Helping partners move faster and close more opportunities
Speed and responsiveness can make a significant difference when partners are working through competitive opportunities. The ability to quickly access support, structure deals and respond to customer requirements helps partners stay on the front foot.
Chantell Cao from Ethan Global says this level of support helps her team move with confidence.
“Having a team that responds quickly and supports deal structuring is critical, and that’s exactly what we get with Dicker Data. It allows us to move faster, stay competitive and ultimately close more opportunities. That level of support makes a real difference.”
For resellers and MSPs, commercial support is not just an internal convenience. It has a direct impact on the customer conversation, helping partners respond with the right structure, timing and level of confidence to progress opportunities.
Improving supply confidence and long-term partner growth
Supply confidence remains a key consideration for partners delivering device outcomes to customers. When supply is unpredictable or difficult to manage, it can impact project timelines, customer expectations and the partner’s ability to deliver at scale.
Samantha White from Data#3 says Dicker Data also plays an important role in helping partners manage supply and support customer outcomes.
“In today’s supply environment, staying ahead is critical. Partners like Dicker Data play an important role in helping us secure and manage supply, giving us greater confidence in how we deliver outcomes for our customers.”
This is where distribution becomes more than fulfilment. By supporting partners with supply visibility, service capability and long-term engagement, we help create a stronger foundation for growth across Microsoft Surface opportunities.
Creating commercial flexibility around customer needs
Every customer opportunity is different. Some require flexible procurement pathways, others need support aligning devices, services and commercial terms around a broader business outcome. For partners, having commercial flexibility can make it easier to tailor the right offer.
Caleb Bateman from Infotrust says Dicker Data’s commercial strength helps his team shape opportunities around customer requirements.
“The Dicker Data team gives us real commercial flexibility, which lets us shape deals around what each customer actually needs. Backed by their commercial strength, that flexibility is a big part of how we win new business and keep growing with confidence.”
That flexibility gives partners more room to build Microsoft Surface solutions around customer goals, rather than forcing every opportunity into a single approach.
Partnering with Microsoft to accelerate Surface outcomes
Microsoft Surface partner success is strengthened by close collaboration between Microsoft, Dicker Data and the partner community. Through Microsoft partner programs, enablement and Surface resources, partners can access support that helps them build capability and grow their Surface business.
Andre Gurjian from Microsoft says this collaboration is focused on helping partners accelerate growth and deliver meaningful outcomes.
“At Microsoft, we collaborate closely with the Dicker Data team and our partners, empowering them with the full value of our comprehensive partner programs to accelerate growth and drive meaningful outcomes.”
For partners looking to build a stronger Microsoft Surface practice, this ecosystem approach provides access to the tools, resources and distributor expertise needed to support customer conversations and long-term growth.
How we support Microsoft Surface partners
We support Microsoft Surface partners by bringing together the services and support required to simplify the customer outcome. That includes helping partners access product expertise, configuration and deployment support, logistics coordination, finance options, deal structuring and enablement through a locally embedded distribution team.
For partners, this means having a single distribution partner that can support the full journey, from identifying the right Surface solution through to delivering a smoother customer experience.
Ready to grow your Microsoft Surface business?
“At Dicker Data, our customers come first. We continue to offer services, support and flexibility to drive real outcomes for our partners. If you’re looking to get started with Microsoft Surface, reach out to our Dicker Data team today.” – Jane Phan, Business Manager, Microsoft Surface, Dicker Data.
Whether you are looking to get started with Microsoft Surface, simplify deployment, improve supply confidence or create more flexible customer solutions, our team can help you take the next step.
Frequently asked questions
How does Dicker Data support Microsoft Surface partners?
We support Microsoft Surface partners with a connected model spanning services, configuration, logistics, finance, commercial flexibility and partner enablement, helping resellers and MSPs simplify delivery and support stronger customer outcomes.
Can Dicker Data help with Microsoft Surface device deployment?
Yes. Dicker Data Services can help partners reduce complexity across device deployment by supporting configuration, coordination and delivery, giving partners more time to focus on customer value.
Why work with a Microsoft Surface distributor in Australia?
Working with an Australian Microsoft Surface distributor gives partners local access to product expertise, supply support, partner programs, services and commercial guidance, helping them respond faster to customer opportunities.
What makes Dicker Data’s Microsoft Surface partner support different?
Our support model brings together multiple specialist teams across services, logistics, finance and partner enablement, helping partners manage more of the Surface opportunity through one connected distribution relationship.
