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WHY DICKER DATA AS

Your Dell
Technologies Distributor

Empowering Australian IT partners with Dell Technologies solutions that drive innovation, enhance productivity, and accelerate digital transformation.

Powering Digital Transformation

Dell Technologies delivers end‑to‑end technology solutions that help organisations modernise IT, drive innovation and scale with confidence. From PCs and peripherals to servers, storage, networking and cloud solutions, Dell Technologies supports businesses at every stage of their digital transformation with secure, reliable and future‑ready technology.

Dell Technologies Authorised Distributor brand logo
2025

Social Impact Award

Celebrating the positive difference we create through community‑focused initiatives.

Dell Technologies Authorised Distributor brand logo
2024

Environmental, Social & Governance Award

Acknowledging our ongoing focus on responsible, ethical and sustainable business practices.

Dell Technologies Authorised Distributor brand logo
2019

APJ Distributor of the Year

A testament to years of trusted partnership, performance and channel leadership.

Dell Technologies Authorised Distributor brand logo
2016-2023

Distributor of the Year

Recognised at a regional level for standout achievement across Asia‑Pacific.

Explore Our Dell Technologies Solutions

Access Dell Technologies’ leading infrastructure, cloud, and security solutions backed by one of Australia’s largest in‑stock ranges through Dicker Data. With fast local fulfilment and dedicated technical expertise, we help partners deliver scalable, reliable technology to their customers.

Visit our microsite to connect with the team and explore the latest Dell solutions, tools, and partner resources.

Why Dicker Data as Your Dell Technologies Distributor

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Deal Registration Support

We protect your opportunities. Our team works with you to secure deal registrations, maximise discounts, and strengthen your profitability, ensuring your competitive edge is always safeguarded.

Dell Technologies Enablement Playlist on YouTube

Alliance Vendors

Our Dicker Data team can help you build multi-vendor solutions within our existing ecosystem of alliance vendors that complement Dell Technologies products and solutions.

Dell Technologies Solutions

Dell Technologies Notebook Solutions

As an authorised Dell Technologies distributor, Dicker Data delivers a complete range of Dell laptops, notebooks, 2-in-1 PCs, Copilot+ PCs, AI-powered PCs, Precision workstations, and Dell monitors designed for security, speed, and productivity. From Dell Latitude laptops for mobile professionals to Dell 2-in-1 PCs for hybrid work environments, Copilot+ PCs for next-generation AI experiences, and Dell displays that reduce glare and enhance comfort, every solution is engineered to optimise performance. Our Dell hardware portfolio helps your customers work smarter and faster, backed by ergonomic designs and unrivalled support services to elevate their workplace experience.

Two Dell laptops

Dell Technologies Desktop Solutions

Dell OptiPlex desktops deliver reliable, business-class performance with advanced manageability and security, while Dell WYSE thin clients enable secure, cost-effective virtual workspaces and accelerate cloud strategies. From flexible configurations to enterprise-grade reliability, Dell desktops are designed to boost productivity and efficiency for modern workplaces. Explore our range of Dell OptiPlex desktops and WYSE thin clients, engineered for scalability, security, and seamless integration into any business environment.

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Dell Technologies Storage Solutions

Dell’s advanced storage solutions deliver unified, intelligent platforms that enable digital transformation and modernise IT infrastructure for enterprise workloads. From converged infrastructure to data storage essentials, Dell storage is designed to drive innovation, scalability, and security. With multiple layers of protection to safeguard sensitive data, Dell solutions help businesses stay competitive while accelerating cloud and virtual strategies. Explore Dell storage systems engineered for performance, reliability, and flexibility to meet the demands of today’s hybrid environments.

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Hyperconverged Infrastructure Solutions

Dell’s hyperconverged infrastructure (HCI) solutions transform data center operations by simplifying storage, optimising workloads at any scale, and securing data from edge to cloud. Built for flexibility and scalability, Dell HCI enables businesses to expand storage and security on demand, reducing financial risk and eliminating the complexity of in-house data management. With intelligent platforms designed for modern enterprises, Dell hyperconverged solutions deliver end-to-end integration, performance, and resilience for hybrid and multi-cloud environments.

Two Dell server racks

Server & Networking Solutions

Dell EMC’s server portfolio includes rack servers, tower servers, modular infrastructure, ready nodes, and industrial-grade systems designed for high performance and scalability. Dell PowerEdge servers maximise operational efficiency and meet demanding workloads, while Dell EMC’s networking solutions including Ethernet switches, network management software, and operating systems deliver secure, reliable connectivity from edge to core to cloud. Built for modern enterprises, Dell server and networking technologies enable businesses to optimise performance, simplify management, and accelerate digital transformation.

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Dell Technologies Data Protection Solutions

Dell’s data protection and backup solutions deliver enterprise-grade security and scalability for businesses of all sizes. From edge to core to cloud, Dell provides advanced capabilities including cyber recovery, virtualisation, and cloud-ready backup to safeguard critical workloads and sensitive information. Built for resilience and compliance, Dell data protection solutions help organisations mitigate risk, streamline recovery, and maintain business continuity in today’s evolving threat landscape.

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Blog Articles

10 Reasons to Choose Dell PowerStore for Your Business

10 Reasons to Choose Dell PowerStore for Your Business

Discover how Dicker Data helps you leverage Dell PowerStore for adaptable and future-proof storage solutions, optimizing costs and performance for your business.

Everything You Need to Know About Dell Pro Essential 

Everything You Need to Know About Dell Pro Essential 

Maximize your Dell Technologies opportunities with Dicker Data. Learn about the new Dell Pro Essential and Pro Max ranges and how they can benefit your business.

Flex Your Storage Muscle: Introducing Dell APEX Flex on Demand for Scalable IT Needs

Flex Your Storage Muscle: Introducing Dell APEX Flex on Demand for Scalable IT Needs

Are your clients struggling with fluctuating storage demands? Do they face peak periods that strain their current infrastructure?

Your Dell Technologies Questions, Answered

Can I resell Dell Technologies products?

All resellers can purchase Dell Technologies solutions from Dicker Data. However, to get access to special pricing you need to sign up as a Dell Technologies Partner. 

They can do this by applying on the Dell Technologies partner website here.

If you would like assistance with this process our Dicker Data team can help you, please contact.

How do I become a Dell Technologies partner?

To become a Dell Technologies partner please complete the application via this link. Once your application is fully processed, you will receive login credentials and granted access to the Dell Technologies Partner Portal and can start procuring Dell Technologies products via Dicker Data. 

How do I register a deal with Dell Technologies?

One of the benefits, among many, of becoming a Dell Technologies authorised partner is access to Deal Registration. Our team at Dicker Data can assist you with this, otherwise you can access this via the Dell Technologies partner portal

If you have any questions please contact us

Where can I see available stock for purchase?

Once you are a Dicker Data reseller you can log into our transactional website and view the Dell Technologies stock catalogues. Here you'll find a full list of products we distribute, stock availability and pricing. 

If you are not yet a Dicker Data partner you can sign up here. If you have any questions regarding stock please contact our team

What are Dell Copilot+ PCs?
Dell Copilot+ PCs are next-generation AI-powered devices running Windows 11 with Microsoft Copilot, designed to boost productivity, provide intelligent assistance, and enhance security. These PCs enable real-time AI experiences, streamline workflows, and integrate seamlessly with Microsoft 365 apps, making them ideal for hybrid work environments. Dell offers Copilot+ capabilities across select Latitude laptops, XPS devices, and Precision workstations, delivering AI-driven performance for professionals and enterprises.

 

What AI solutions does Dell Technologies offer?
Dell Technologies provides AI-ready infrastructure including PowerEdge servers with NVIDIA GPUs, AI PCs, and Copilot+ PCs designed to accelerate machine learning, data analytics, and generative AI workloads. Dell also offers validated AI architectures for edge, core, and cloud environments.
Which Dell Technologies products support AI workloads?

Key products include Dell PowerEdge servers, Precision workstations, Copilot+ PCs, and Dell storage solutions optimized for high-performance computing and AI-driven applications.

What financial support does Dicker Data provide through DDFS?

Dicker Data Financial Services (DDFS) provides flexible, scalable financing that helps partners reduce upfront costs, manage cash flow, and offer predictable budgeting to their customers. As an extension of your existing trading relationship with Australia’s largest locally owned technology distributor, DDFS supports financing across devices, infrastructure, software, networking, and full solution stacks. All financing is provided directly by Dicker Data, with no third‑party banks or brokers involved, ensuring a seamless, channel‑first experience. You can learn more here

Who do I contact for more information?

If you have any enquiries please contact our local Dicker Data Dell Technologies team for any assistance.

Our Latest Blog Updates

The Countdown Is Over: Navigating the Post-Windows 10 Era

The Countdown Is Over: Navigating the Post-Windows 10 Era

With Windows 10 support officially retired, SMB customers across ANZ are looking to trusted advisors to guide their next steps. That’s where you come in – and we’re here to help.

Taking Advantage of Marketing Partner Programs

Taking Advantage of Marketing Partner Programs

Maximise the benefits of Marketing Partner Programs and turn marketing into a strategic advantage in today's competitive landscape.

Windows 10 EOS: It’s The Final Countdown

Windows 10 EOS: It’s The Final Countdown

Help your customers upgrade to Windows 11 before Windows 10 support ends. Enhance security, productivity, and performance with AI-driven features. Act now!

Dell Technologies Solutions, Delivered.

Partnering with Dicker Data provides you with access to the world’s leading technology brands, the latest technology solutions and a range of unique value-added services.

Let's get started.

Once you get started on your application you'll need to have the following close by to help you complete the process quicker:

  • Your driver’s license
  • Your company’s registration information including ABN
  • Full information about your company Directors, including their mobile phone number
  • Information about the markets your business services
  • Trade references for us to contact to verify your business
  • A witness to verify your signature
  • If trading as Trustee company, you must put the Corporate Trustee Name and ABN# / ACN# and provide a copy of the “Record of Registration” for the Business Name

If you're applying from overseas, please email accounts@dickerdata.com.au and request an application form.

Already a Partner?

New Partner Application Form