Dicker Data and Dell Technologies Celebrate 10 Years of Partnership

Dicker Data and Dell Technologies recently marked a significant milestone, celebrating 10 years of partnership at Sydney's iconic Opera House alongside partners, customers and team members who have helped shape the journey.

Since becoming a Dell Technologies distributor in 2016, Dicker Data has helped partners across Australia access and deliver Dell Technologies solutions to customers, building a partnership that has gone from strength to strength over the past decade.

Reflecting on the milestone, Amir Kalil, AI Practice Lead, Dicker Data, recalled the excitement of the partnership's earliest days.

"I remember the very early days of launching Dell Technologies at Dicker Data. It was a small group of us working tirelessly behind the scenes, building the catalogue, setting up pricing and preparing every SKU. We were incredibly excited about what the partnership could become."

Like many successful ventures, it started with a single order.

"The next day, I found myself refreshing the system over and over, hoping to see our first sale come through. Then it happened, a single Dell monitor. That one Dell monitor marked the beginning of something extraordinary. It was the first step on a journey that has since generated more than $1.5 billion in revenue."

While the financial milestone is significant, both organisations agreed that the success of the partnership has always been about more than numbers.

Angela Fox, Vice President, Dell Technologies, reflected on the trust and relationships that have been built over the past decade.

“The relationships and trust we have today did not happen by accident; they have been built deliberately, consistently, and over many years. What makes our partnership truly special is the people we work with every day.” 

Fox also recognised Dicker Data's commitment to innovation and the role it continues to play in supporting partners as new technologies emerge.

"We've seen extraordinary changes across the technology landscape in recent years, and Dicker Data has demonstrated real innovation through the creation of its AI Acceleration Practice. They're helping partners navigate this journey and ensuring the channel has the support it needs to succeed."

A recurring theme throughout the evening was the importance of the partner ecosystem and the people behind the partnership.

"What that actually represents is the trust of thousands of partners, tens of thousands of customer conversations, and the dedication of the people on both sides of this relationship who have invested in making it successful," said Kalil.

The event also highlighted the shared values that have helped strengthen the partnership over the years, including Dicker Data's ongoing commitment to supporting local communities through initiatives such as Ronald McDonald House Charities.

As the evening concluded, both organisations looked ahead to the next chapter of growth, innovation and opportunity.

"Let's continue to double down on this partnership and, more importantly, continue helping all of you succeed," said Fox. "The reality is that none of us exist without the partner ecosystem."

As Dicker Data and Dell Technologies look ahead to the next decade, the focus remains the same: helping partners grow, innovate and deliver exceptional outcomes for customers. 

Whether it's modern workplace solutions, infrastructure, AI-ready environments or emerging technologies, our team is here to help partners identify new opportunities and accelerate success. To learn more about working with Dell Technologies through Dicker Data, get in touch with your account manager or contact the team today.