Dell and Microsoft offer Dell Reseller Option Kit (ROK), an Original Equipment Manufacturers (OEM) software distribution model that offers a faster, simpler and a more profitable way to buy and deploy Microsoft server products via Dell hardware.

Sonny Susilo Sonny Susilo Presales Specialist
Sonny Susilo

Are you ready to ROK?

Digital adaptation is moving at lightning speed and as the remote work is here to stay, businesses large and small are relying on upgraded IT and server infrastructure with speed, stability and security front and centre.
According to analyst firm IDC, upgrading server infrastructure regularly improves performance, consolidation, management efficiency, reliability and affordability. In fact, IT organisations can save millions of dollars in capital and operating costs annually.

Dell Technologies and Microsoft offer Dell Reseller Option Kit (ROK), an Original Equipment Manufacturers (OEM) software distribution model that offers a faster, simpler and a more profitable way to buy and deploy Microsoft server products via Dell hardware.

ROK is designed for value-added resellers and delivers proven dependability and performance at an affordable price, with easy purchase and setup capabilities, and simple system management.

Amir Kalil, Enterprise Product Manager at Dicker Data says, “It all starts at the server. Advanced IT infrastructure and upgraded services are essential for partners to enable their customers and end users to be digitally competitive with tech-enabled efficiency and productivity solutions. Our partnership with Dell and Microsoft to offer Dell ROK will help partners meet their commitment to customers with the simplest and most cost-effective licencing solution.”

Faster, simpler and more profitable

Speed and customisation are the new brand currency. Today’s pandemic era has presented the opportunity to do things differently, package IP and offerings more effectively and explore new ways of thinking, working and servicing customers. This includes being solution focused, offering bundled services, cost-efficiency, customisation and most importantly enabling maximum return on investment.

Dell and Microsoft work closely to offer ROK as a faster, simpler and more cost-effective licensing option for small and midsize businesses. ROK licensing helps OEMs and resellers add value by delivering a solution that is customised to customer’s needs and is immediately ready to use with several Windows Server editions and integrated within Dell’s hardware and software. This saves costs for partners.

To make the solution affordable, Dell provides flexible subscription options that package best in class hardware, software, accessories and services into a predictable monthly payment. Both resellers and customers can attach Software Assurance to an OEM license within 90 days of purchase.

Tried and tested one-vendor solution toolkit

Savvy enterprises are leveraging technologies to create business opportunities and competitive differentiation through new products and services, business models, and ways of engaging customers. The evolving role of ITC managers and resellers means they will need to offer customers top of the range and well packaged solutions for optimised impact.

ROKs are designed to offer resellers a single point of purchase, contact and accountability that requires no additional Microsoft licensing forms or websites and can be bought as another server option – like RAM, memory or hard drives.

Windows ROK licenses from Dell make it easy to offer a one vendor solution for hardware, OS, and Client Access Licenses (CALs). ROK as software is designed, tested and prequalified specifically for OEM Dell Technologies and Servers when bundled with ProSupport. This means resellers can add more value when deploying and running systems for customers, upselling accounts and delivering customised, high-performance hardware and software configurations with greater ease, speed and flexibility.

Dell ROK gives partners the opportunity to boost revenue with capabilities to increase the attach rate on every Dell server, resulting in higher revenue and profit. Additionally, Dell ROK allows you to order the most common Windows server operating systems separately from Dell-branded servers – reducing the need to carry inventory with preinstalled hardware and operating system configurations.

Qualified and cost-effective end-user solutions

As 2020 continues to mark the era of accelerated digital transformation, the ability to simplify, personalise and automate IT infrastructure will be key success drivers.

Time is money. Dell’s Microsoft ROK saves time as servers come preinstalled with all the features and capabilities of the Windows Server 2019 including virtualisation support This gives customers a complete service solution that’s ready for immediate use, is cost effective, easy to deploy and pre-tested by Dell.

To address various business objectives and operational needs, ROK licensing offers customisable server solutions including the ability for customers to downgrade OEM licenses up to two previous Windows Server versions (n-2). This ensures customers are easily set up with server solutions that meet specific requirements and enhance end-user experiences.

With budget front of mind, ROK lowers acquisition costs as the server purchased with the OS are packaged making them less expensive than buying them separately. Additionally, support costs are maintained with Dell technical support for server and OS installation, configuration and setup, free for 90 days after purchase.

Get ready to ROK

Recognised as Dell Technologies ANZ Distributor of the Year in 2020, Dicker Data’s dedicated in-house team focuses on providing partners with end-to-end Dell Technologies solutions and support. Working closely with the Dell team and pioneering many new channel-first programs, we operate as a true extension of our resellers and their end-users. Not only do our Australian IT partners have access to our technical and product specialists, but also an extensive range of promotional incentives and opportunities.

For more information or assistance, please contact our Dell Technologies Presales team


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