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Customer Demand Is Changing.

Are You Ready?

Explore the insights, opportunities and announcements shared at TechX, and discover how Dicker Data can help you identify opportunities, win more business and accelerate growth.

Dicker Data's Vision On The Four Forces Reshaping Partner Growth

1

Edge Intelligence

2

Cybersecurity Frameworks

3

Industry Economics

4

Artificial Intelligence

The Opportunity:

Edge intelligence is redefining where modern workloads run. With AI increasingly powered at the device level, a major PC refresh cycle is creating opportunities to modernise customer environments and drive AI readiness.

The Opportunity:

Cybersecurity is an ecosystem play. As cyber threats become more sophisticated, customers need resilience across every layer of their environment, creating opportunities for partners to deliver integrated security solutions.

The Opportunity:

AI is shifting customer conversations from technology consumption to business outcomes, creating new opportunities for partners to deliver consulting, automation and outcome-based services.

The Opportunity:

As AI models become commoditised, customers are looking for partners who can deliver secure, governed and integrated AI outcomes, creating opportunities beyond model access alone.

Partner Action:

Identify ageing devices, accelerate Windows 11 upgrades and leverage Microsoft's 30-day Copilot trial to create new conversations around productivity, security and AI adoption.

Partner Action:

Use a cybersecurity framework to assess customer maturity, identify gaps across the security stack and build a roadmap that strengthens resilience across every layer of the environment.

Partner Action:

Review how you package, price and deliver solutions, shifting from seat-based licensing to outcome-based services, automation, workflows and measurable business value.

Partner Action:

Leverage our AI Readiness Assessment and AI Framework to identify gaps, prioritise next steps and build a roadmap for delivering AI outcomes.

“These market shifts are creating new opportunities for partners. As we work towards our vision of becoming the Copilot of every partner, we're committed to helping our channel community recognise those opportunities early, build the right capabilities and connect the technologies, vendors and services that turn opportunity into growth.”

Ben Johnson 
General Manager - Marketing & Strategy, Dicker Data

Key Announcements

Mark Iles on the ANZ Partner Opportunity

Mark Iles, Chief Analyst at Omdia took to the stage to share his perspective on the market trends, investment priorities and opportunities expected to shape partner growth in FY27. 

Technology Investment Priorities: 

FY27 Partner Solution Priorities:

Australian B2B Growth Industries:

AI partner services opportunity is growing to $267 billion by 2030

Vendor Insights, Offers & Opportunities

    Your Frequently Asked Questions, Answered

    What are the biggest growth opportunities for IT partners heading into 2027?

    The biggest growth opportunities for IT partners heading into 2027 are helping customers prepare for AI adoption, strengthen cyber resilience, modernise ageing technology environments and shift towards outcome-based services. As AI continues to reshape the market, partners that can deliver business outcomes through consulting, automation, cybersecurity, governance and AI readiness services will be best positioned for growth. 

    Dicker Data has identified four key focus areas: Edge Intelligence, Cybersecurity Frameworks, Industry Economics and Artificial Intelligence. These opportunities extend beyond product sales and create new avenues for recurring services, strategic advisory and long-term customer value. Learn more here. 

    How can Dicker Data help partners grow their business?

    Dicker Data supports partners with specialist expertise, enablement programs, training, vendor solutions, presales assistance, assessments, proof of concepts and growth-focused resources designed to help partners identify opportunities, build capability and win more business.

    How can IT partners build a successful AI strategy?

    A successful AI strategy starts with understanding readiness, governance, security, integration and adoption requirements. The Dicker Data AI Framework helps partners assess these areas through eight foundational pillars, providing a clear roadmap for planning, deploying and managing AI solutions that deliver measurable business outcomes. Learn more here. 

     

    Why do partners need an AI framework?

    As AI becomes more accessible and customers move beyond experimentation, the challenge is no longer gaining access to AI models. The challenge is deploying AI securely, governing it effectively, integrating it into business processes and delivering measurable outcomes. An AI framework provides a structured approach to identifying gaps, managing risk and building a roadmap for AI adoption.

    Dicker Data's AI Framework helps partners assess customer readiness, address governance and security requirements, plan for adoption and create a path to long-term business value. This enables partners to have more strategic conversations and deliver outcomes rather than simply deploying technology. Learn more here. 

    What is the Dicker Data AI framework?

    The Dicker Data AI Framework is a structured approach that helps partners guide customers from initial AI exploration through to deployment, adoption and ongoing management. It brings together eight foundations of AI success: readiness, compliance, governance, security, integration, training and adoption, model access and lifecycle management.

    How Dicker Data supports partners: We help you assess each customer’s environment, identify capability gaps and bring together the technologies, expertise and services required to turn AI opportunities into measurable customer outcomes.  

    What role do devices play in AI readiness?

    Devices are becoming an increasingly important part of AI readiness. As intelligence moves closer to the edge, organisations need modern hardware capable of supporting AI-powered applications, enhanced security features and improved productivity experiences. 

    For IT partners, every device refresh conversation is an opportunity to help customers modernise their environment, prepare for Windows 11, explore AI-enabled PCs and unlock new conversations around Copilot, security and workplace productivity.

    Why is cybersecurity an ecosystem play?

    Cybersecurity is an ecosystem play because no single vendor can protect every layer of a customer's environment. Effective cyber resilience requires multiple technologies working together across identity, email, endpoint, network, cloud, data and backup. Attackers look for the weakest link in the chain, making an integrated approach essential.

    Register for our monthly cybersecurity webinar and learn how to build resilience across every layer of the security ecosystem. 

    How do I build a cybersecurity practice with Dicker Data?

    To build a cybersecurity practice with Dicker Data, you'll first need to become a Dicker Data partner. If you're not already a partner, you can register here.

    Once onboarded, you'll gain access to Dicker Data's dedicated cybersecurity team, comprising Product Managers, Business Development Managers, Technical Specialists, Presales Specialists and cybersecurity experts. We can help you identify opportunities, assess customer security requirements, select the right vendor solutions, design integrated cybersecurity offerings, and support deployments through presales, proof of concepts and technical enablement.

    Whether you're launching a new cybersecurity practice or expanding an existing one, our team can help you build the capabilities, vendor relationships and expertise needed to deliver cyber resilience solutions across identity, email, endpoint, network, cloud, data and backup.

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