Understanding the AI opportunity

with Australian and New Zealand SMBs  




To understand the impact in Australia and New Zealand Tech Research Asia (TRA) undertook a survey, on behalf of Dicker Data, with more than 500 SMB businesses in the ANZ region on their current understanding, usage and plans around generative AI. This report provides a summary of the key findings of that research and provides guidance to partners on how they can capitalise on the opportunity. 




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Why Dicker Data as your AI Distributor?

As your local, value-added distributor, Dicker Data is committed to driving partner profitability and success in the realm of artificial intelligence (AI). Our comprehensive AI solution stack covers user-centric applications, embedded AI, and full-stack AI infrastructure. We help partners map profitability by understanding project requirements and identifying cross-sell and upsell opportunities for AI solutions. 

At Dicker Data, we are an extension of your team and we are here to support you every step of the way.

Dicker Data’s AI Landscape

Asset 1
Generative AI
Capable of generating text, images and other media using generative models. Easily accessible via conversational language by any user anywhere with an internet connection, and eventually locally on their devices. 
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Embedded AI
AI technology that’s built into  products to provide common model management, data collection and preprocessing to enable real-time decision making by AI to deliver better outcomes. 
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Full Stack AI
Integrated, interconnected components in a cohesive platform to collect, analyse and supply business data. Includes guardrails, easy to use interfaces and ensures security, privacy and governance. 


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Frequently Asked Questions

How can Dicker Data help with my AI opportunities?

Dicker Data, as your local, value-added distributor, is committed to driving partner profitability and success. We are one of the only ANZ distributors that have AI solutions in every area spanning, user, embedded and full stack AI. Our team are positioned to help you every step of the way. 

Solution Mapping: Enabling AI, such as Copilot, is not as simple as purchasing a license. You need to ensure your end customer has the correct complementary licensing in place to maximise usage.  

AI Readiness Guidance: Are your end customers ready for AI? We will help you understand solutions such as Microsoft Purview, which will help safeguard and manage compliance of data in generative AI tools. 

Profitability Mapping: AI projects can become all consuming. We will help you understand what’s required in an AI project, and provide insights into cross-sell and upsell opportunities to ensure you are maximising every deal. 

If you’d like to discuss an opportunity, or connect with our team, please reach out to your local Dicker Data representative, or email sales@dickerdata.com.au

I need to discuss my customer’s AI requirements – who can I contact? 

If you'd like to discuss Microsoft Copilot, please contact our Microsoft team, email microsoft.sales@dickerdata.com.au

Alternatively, you can find more information on Microsoft Copilot and our Dicker Data resources here

For any other AI opportunities or enquiries, please reach out to your local Dicker Data representative, or email sales@dickerdata.com.au


Where can I learn more about Microsoft Copilot? 

Our dedicated Dicker Data Microsoft Team are here to help you put the power of AI to work for your small and medium-sized business (SMB) customers. For information on licensing, Copilot resources, Dicker Data workshops and more, check out our resource hub

Is there an AI Readiness Assessment tool my customers can leverage?

Yes, partners and your customers alike can leverage our custom built AI readiness assessment tool. Simply complete the survey to determine whether your organisation is prepared to effectively leverage AI solutions.

In the section above this on the page you are currently viewing, simply add your email to get started.  

If you'd like to discuss your AI requirements, please contact our team. Email sales@dickerdata.com.au


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