Hear Directly From Our Top Sponsors at TechX: Introducing the Enablement Zone

4 min read
11/8/26, 9:00 am

With more vendors, more insights and more opportunities to connect than ever before, planning your time at TechX matters. That's why we're introducing the Enablement Zone, a new dedicated space where our Diamond sponsors will host short, focused sessions led by industry experts. 

Each session is designed to highlight real opportunities across the channel, giving you direct access to the people, solutions, and strategies shaping what’s next. 

Go beyond the headlines, understand where the value is, how to position it with your customers, and how to turn new technologies into real business growth.

Click to jump and learn about the sessions our vendors have lined up!

Cisco: Cisco One | Unlocking Growth Across the Modern Workplace 

AI is reshaping the way organisations work, communicate and secure their environments, opening new ways for partners to lead strategic customer conversations. 

Discover how Cisco brings together AI, security, networking and collaboration into a connected portfolio designed for the modern workplace. Learn how to position these solutions to solve real customer challenges, create new revenue streams and accelerate profitable growth in an increasingly AI-driven market. 

CXANZ: Citrix in the Age of AI

AI is creating a new wave of demand and a new set of risks your customers are trying to navigate. 

Citrix puts you in a position to lead those conversations, helping customers adopt AI securely while protecting sensitive data and maintaining control. With AI-ready digital workspaces and existing infrastructure, you can unlock faster deployments, stronger margins, and high-value advisory engagements. 

Build new revenue streams around secure AI enablement and modern digital workspaces by moving beyond traditional workspace conversations and into higher-value advisory-led engagement. 

Dell Technologies: Work Reimagined 

Dell Technologies is helping partners lead more strategic conversations across the modern workplace and the evolving data centre. From reimagining how people work to connecting core infrastructure with cloud-ready outcomes, Dell’s sessions will highlight where customer demand is shifting and how partners can position integrated solutions that support productivity, scalability and innovation. 

Elevate the conversation beyond individual technologies and show customers how end-to-end solutions can modernise operations, simplify transformation and create a stronger foundation for long-term business growth. 

HP: For Your Best Work

The workplace is shifting, from devices to connected, AI-driven experiences. 

HP is enabling partners to capitalise on that shift, combining AI PCs, intelligent workflows, and integrated workplace solutions into a broader, higher-value proposition. This isn’t about selling endpoints, it’s about owning the conversation around productivity, collaboration, and employee experience. 

Package, scale and differentiate complete workplace solutions that solve real customer challenges and support long-term growth. 

HPE

Networking: Organisations are facing increasing pressure from digital transformation, growing network complexity, limited IT resources, evolving cyber threats, and the rapid adoption of AI. Traditional networks are reactive, manually managed, and were not designed to support the scale, automation, performance and security required for modern AI-driven environments. HPE's Self-Driving Network addresses these challenges with an AI-native platform purpose-built with AI and for AI. 

Hybrid IT: At HPE, we believe the future of IT is hybrid by design. Organisations today operate in complex environments spanning on-premises data centres, private clouds, edge locations, and multiple public cloud providers. Yet, this reality often brings fragmentation, tool sprawl, rising costs, alert fatigue, and operational silos that slow innovation, especially as AI workloads demand greater agility, performance and governance. Simplifying hybrid cloud is not just about consolidation, it's about delivering a unified cloud experience everywhere. 

Lenovo: Bringing AI to Your Customers’ Data 

Lenovo is helping partners bring AI to where customers’ data already lives. With full-stack AI capabilities spanning devices, infrastructure and services, Lenovo enables partners to position complete, practical solutions that help customers adopt AI with greater speed, confidence and control. 

Connect the right technology stack to each customer’s environment, data strategy and business goals, then turn AI interest into actionable outcomes, stronger propositions and commercially viable projects. 

Microsoft 

Cloud | AI Success = Intelligence + Trust: Get hands-on with Microsoft Copilot and discover how AI, security, compliance and governance work together to drive real business outcomes. Learn how to help customers embrace AI with confidence while addressing concerns around data security, privacy and responsible AI. 

Explore how Microsoft Copilot can automate repeatable processes, unlock productivity gains and create new opportunities for high-value services. By combining AI capability with trust, partners can position themselves at the centre of their customers' AI transformation journey. 

Windows | Building the AI-Ready Workplace: Experience the latest Microsoft Surface for Business portfolio, including the new Surface Laptop and Surface Pro, and see how Microsoft's device ecosystem supports modern, AI-powered work. 

Explore accessibility solutions such as Microsoft Adaptive Kits and Accessible Accessories, alongside Surface repairability capabilities that support sustainability and device longevity. Learn how to position modern workplace solutions that deliver value beyond the device and help customers build more productive, inclusive and future-ready work environments. 

Samsung

Innovation Accelerated with Samsung Display Solutions: Discover how Samsung's business displays, digital signage and interactive solutions can help customers improve engagement, collaboration and communication. Learn how to turn display opportunities into complete solutions that create long-term value and new revenue streams. 

Drive fixed mobile convergence with Samsung Mobility Services 

Explore how Samsung Galaxy Enterprise Edition, rugged devices and Knox security can help customers simplify device management, secure mobile workforces and boost productivity. Discover new opportunities to deliver mobility-led solutions and recurring services revenue. 
 
Make the most of your time at TechX by joining the sessions that align to your customers’ priorities, your growth opportunities and the conversations you want to lead next. Register for TechX. Already registered? Keep an eye out for info on our packed TechX agenda.

Topics: TechX
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