What do your customers really want from their IT solutions? Is it just hardware or is it performance, security and long-term value they’re really after? At Dicker Data, we understand that our partners aren’t just looking for products. They’re looking for answers, confidence, and solutions that deliver real outcomes for their customers.
When Australian IT resellers search for AMD solutions, their questions tend to fall into the same buckets:
- How does AMD stack up on performance?
- Is it secure enough for business environments?
- Will it help my customers lower costs?
- Does AMD have staying power in the enterprise market?
We’ve listened and we've built strategies to help you respond to them with clarity and with confidence. AMD-powered HP solutions are delivering more value than ever before and we’re here to help you unlock that potential.
- Performance Without the Premium Price
Many resellers worry that choosing “value” devices means sacrificing performance. That’s no longer true.
Today’s AMD-powered HP devices deliver multicore performance, advanced graphics, and battery efficiency that rival and often exceed traditional alternatives. According to AMD, Ryzen™ PRO processors now achieve up to 35% faster performance in productivity workloads compared to prior generations, while delivering enhanced energy efficiency for modern hybrid environments (AMD, 2025).
This means you can position AMD devices as both cost-effective and capable, giving SMB and mid-market customers exactly what they’re asking for: more power, for less spend.
- Enterprise-Grade Security, Built In
Security is a deal-breaker in nearly every conversation. Resellers often ask: “Will AMD protect my customers as well as the other guys?”
The answer is yes and then some. AMD PRO security technology includes memory encryption, secure boot, and hardware-based safeguards, all designed to keep data protected and downtime minimal. Combine that with HP’s own security stack, and you’ve got a solution that addresses compliance, resilience, and peace of mind.
- Energy Efficiency = Real Cost Savings
Energy costs are rising, and customers are increasingly sustainability conscious. AMD processors are designed for efficiency, which translates directly to lower power bills and longer device lifespans.
For resellers, this is a message that resonates across the board: with the CFO (cost savings), the CIO (carbon footprint reduction), and the end users (longer battery life and performance they can feel).
- Longevity and Market Confidence
A common perception used to be that AMD was the challenger brand. That’s changed.
Today, AMD powers everything from SMB laptops to high-performance workstations and AI-enabled endpoints. With major OEMs like HP backing the ecosystem, and industry benchmarks proving AMD’s staying power, partners can recommend these solutions as a future-proof investment.
- Bundled Solutions That Sell
To make the opportunity even easier, Dicker Data has developed ready-to-sell packages that combine:
- HP AMD-powered PCs for reliable performance
- Thunderbolt 4 docks for flexible connectivity
- HP Poly headsets for collaboration and customer-facing roles
These aren’t about pushing boxes, they’re about delivering complete, purpose-built solutions that solve real business problems.
- Why Partners Choose Dicker Data
We know that resellers don’t just want products; they want support that helps them win. That’s why we back every solution with:
- Local Stock & Fast Fulfillment – keeping your deals moving
- Presales Support – helping you scope and position solutions
- Flexible Credit Options – so you can scale without stress
- Marketing & Campaign Support – from incentives to sales tools
As one of our partners recently shared:
“Working with Dicker Data has always been about more than reselling products—it’s about building solutions together. With AMD-powered HP devices, we’ve been able to deliver better value to our customers while keeping margins strong.” - Alex Morgan, Head of Solutions, Acme IT Partners
Smarter Standard, Smarter Selling
Resellers want answers, not hype. That’s why Dicker Data is focused on cutting through the noise and equipping you with solutions that perform, protect, and pay off.
AMD-powered HP solutions aren’t just another option—they’re the smarter standard for 2025. And with Dicker Data as your partner, you’ll have everything you need to deliver them with confidence.
Did you know?
- AMD Ryzen™ PRO processors offer up to 35% better performance vs. prior generations while improving energy efficiency.
- HPE ProLiant Gen11 servers with AMD EPYC processors deliver up to 25% better energy efficiency and hold 30+ world records in enterprise workloads.
Ready to give your customers more power, more security and more value?
👉 Explore our current promotions here: Dicker Data HPE AMD Promotions
Ayesha Stubing
Lead Product Manager, Dicker Data Distribution
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