You’re being asked tougher questions in every customer conversation and the expectations keep rising. Customers don’t just want to hear about new technology. They want clear answers on what it means for their business, how it fits into what they already have and whether you can deliver it with confidence. At the same time, the market is shifting quickly, especially around AI, and the pressure to turn opportunity into something real and revenue-generating has never been higher.
That’s the opportunity TechX creates. By bringing together over 60 leading vendors, independent market insights from industry analyst Mark Iles and the wider channel ecosystem, it gives partners a clearer view of where demand is shifting, how technologies connect in practice and where the next wave of growth is emerging.
From AI and security to cloud, data and devices, the focus is on practical adoption and commercial relevance. Partners gain the insight, alignment and strategic connections needed to move faster, position solutions more effectively and turn market change into real business momentum. In a market moving this quickly, being in the room matters.
One Conversation, Not Three
“The channel doesn’t operate in silos, and neither should the conversations shaping its future. TechX brings sales, technical and business leaders together around growth, delivery and long-term direction, so partners can make practical decisions that move their business and their customers forward.” - Vlad Mitnovetski, Executive Director & Chief Operating Officer, Dicker Data.
The market is moving too quickly for growth, delivery and strategy to remain separate conversations. When commercial, technical and business leaders are aligned around the same opportunities, decisions happen faster, positioning becomes sharper and teams are better equipped to take solutions to market without the usual friction or rework.
From Insight to Action
Partners will leave TechX with clearer positioning in customer conversations, stronger alignment between commercial and technical teams, and a more decisive path forward when it comes to growth, delivery and business planning.
Instead of reacting to change in pieces, they gain a connected view of where the market is heading and how solutions come together in practice. That creates momentum inside the business, helping teams move with greater clarity, respond faster and act on opportunity earlier.
A major focus is AI, and for good reason. As customer demand accelerates, partners need more than surface-level awareness. They need to understand how AI can be packaged, positioned and sold in ways that are practical, commercially relevant and aligned to real customer needs.
“AI is expected to contribute up to $142 billion to the Australian economy by 2030, but the real challenge for partners is turning that opportunity into something actionable. At TechX, the focus is on bridging that gap, helping partners move from ideas to execution, with clear ways to position, sell and deliver AI in real customer environments.” - Amir Kalil, Senior Hardware Business Unit Manager & AI Practice Lead, Dicker Data
Rather than treating AI as a standalone trend, the focus is on how it connects with the broader technology stack, across security, cloud, data and devices, and what successful adoption looks like at every stage of maturity. This gives partners a stronger foundation to build, sell and support AI-enabled solutions with credibility.
A Strategic Opportunity for Partners
At its core, TechX is about helping partners move faster and move smarter. It creates the conditions to understand what’s changing, strengthen alignment across the business and improve how new solutions are packaged, positioned and sold. Those who can connect strategy with execution, and insight with action, will be far better placed to lead the next phase of growth.
“TechX is unique in its approach because it meets partners exactly where they are in their business journey. No matter if you’re a Reseller, MSP, or ISV, and regardless of whether your focus is on SMB, mid-market, or enterprise, you’ll find the content relevant and the conversations grounded in real-world challenges. We’ve intentionally designed TechX with the entire partner business in mind, catering to everyone from business owners and sales leaders, right through to account managers and technical specialists. The real magic happens when your whole team is in the room together, the conversations are sharper, more aligned, and they pave the way for stronger, more confident decisions about where to grow next”. - Sandeep Sharma, Regional Sales Manager, Dicker Data.
For partners looking to stay competitive, sharpen their market position and build capability in the areas customers are investing in now, this is your chance to get ahead. We hope to see you at TechX.
A key highlight will be a keynote from Mark Iles, Chief Analyst, APAC at Omdia, who will deliver a data-rich, locally focused view of how the market is evolving across Australia and New Zealand. Drawing on independent regional research, Iles will unpack how customer demand is shifting across SMB, mid-market and enterprise segments, including the practical implications of AI adoption, security priorities, cloud strategies and other emerging technology trends. The session is designed to help partners cut through uncertainty, understand where real opportunity exists, and make informed decisions about where to invest and how to grow.
TechX 2026 Event Dates & Locations
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Perth 12 August · Perth Convention & Exhibition Centre
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Brisbane 20 August · Brisbane Convention & Exhibition Centre
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Melbourne 29 September · Melbourne Convention & Exhibition Centre
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Sydney 15 October · International Convention Centre
Register here!
