Windows 10 EOS: It’s The Final Countdown

Not to be dramatic, but it really is the final countdown to Windows 10 EOS. With 41% of devices still yet to upgrade, there’s a clear opportunity to lead the Windows 11 and Copilot+ PC refresh conversation. It may be the 11th hour, but there’s still time to help your customers modernise, stay secure, and unlock the power of AI-driven productivity.

By now, the date should be etched in your mind, and you know what follows once it passes. October 14th marks the official sunset of Windows 10, as support ends and monthly security updates cease.

Upgrading your customers to Windows 11 isn’t just a wise decision, it’s a strategic necessity. If you’ve somehow missed the memo over the past year and find yourself wondering, “What does Windows 10 End of Support actually mean?” - Start here.

Windows 11 raises the bar for built-in security.

With Secure Boot, devices start only with trusted software, blocking boot-level malware. Smart App Control uses Microsoft's App Intelligence to prevent untrusted or malicious apps from running, adding a proactive layer of protection. And Windows Credential Guard keeps login credentials safe by isolating them in a secure environment, making it harder for attackers to steal sensitive information. These features work together to create a layered defence strategy, making Windows 11 the most secure operating system Microsoft has ever released.

Windows 11 Features

Built for speed and multitasking, Windows 11 introduces features like Snap Layouts (Windows+Z) and Virtual Desktops (Task View in your taskbar) to streamline workflows. Behind the scenes, performance optimisations reduce background clutter and extend battery life, which is especially valuable for professionals with demanding workloads like video editors or software developers.

"Upgrading to Windows 11 isn’t just an IT requirement, it’s a strategic move that unlocks the full potential of Copilot+ PCs. These devices are built for AI-powered productivity, enabling smarter workflows, faster performance, and deeper insights. In today’s fast-paced, hybrid work environment, staying current with Windows 11 and Copilot+ PCs is essential to future-proof your business and help your customers stay ahead of the curve." - Gary Lawrence, Microsoft Business Development Manager, Dicker Data

Key features at a glance:

• Recall: Automatically captures snapshots of your activity and makes them searchable using natural language. Great for staying organised and finding things fast. Fully opt-in with privacy controls.
• Click to Do: Instantly interact with on-screen content, summarise text, rewrite it, or edit images like removing backgrounds in Paint.
• Studio Effects: Enhances video calls with AI-driven features like background blur and simulated eye contact.
• Improved Windows Search: Uses semantic indexing to find files based on content, not just names, even identifying images by what’s in them.

Copilot+ PCs, powered by Windows 11 Pro and paired with Microsoft 365 Copilot, are designed to transform productivity across every role and department.  Read more here.

How Dicker Data Supports Partners 

We’re less than a month away until the lights go out for Windows 10 support, don’t leave your customers in the dark. There’s still time to act, with 41% of devices yet to upgrade. Take the lead and guide your customers into the next era of modern computing, where AI-driven productivity and enhanced security are the new standard. By driving the upgrade, you’re not only helping your customers, but you’re boosting your own revenue while cementing your reputation as a forward-thinking market leader.

We’re here to help you achieve all of the above. With over 47 years of trusted experience and support for 12,500+ partners nationwide, we make it easy to deliver AI-powered productivity with Copilot+ PCs from Dell, Dynabook, Lenovo, and HP. Our Microsoft specialists are here to help you maximise Windows 11 Pro, Microsoft 365 and Copilot. From co-brandable marketing assets to expert licensing advice and strategic refresh support, we’re with you every step of the way.

Unsure if you can refresh your customers to Windows 11? Generate a free report with our Windows 11 Assessment tool and find other helpful resources here.

Plus, read our recent blogs to learn more about ‘How to upgrade to an eligible device’ and ‘What to do when Intune say's Your Windows 10 devices need further investigation’