As Hewlett Packard Enterprise enters a new era as ONE HPE brand, the shift represents far more than a visual re‑identity. It signals a strategic consolidation of compute, storage, networking, cloud, and AI into a single, outcome‑driven ecosystem designed for the hybrid, AI‑accelerated enterprise.
“The ONE HPE notion arrives at exactly the right time. Coupled with Dicker Data’s long‑standing HPE expertise and our ability to enable, activate and accelerate the channel, 2026 is set to be a breakout year for shared growth, helping partners unify customer portfolios and scale innovation across AI, hybrid cloud and networking.” - Marty Simunic, General Manager, HPI & HPE Group, Dicker Data.
How to Capitalise on the ONE HPE Opportunity with Dicker Data
1. Hybrid Cloud & Compute
Partners can modernise customer environments and accelerate virtualisation and hybrid cloud discussions using HPE ProLiant, HPE GreenLake Private Cloud Business Edition, HPE Morpheus VM Essentials, and HPE Smart Choice. Dicker Data’s presales and hybrid IT team help scope solutions, validate designs, and accelerate SMB sales velocity with ready to quote infrastructure.
“HPE’s modernisation and hybrid‑cloud solutions give partners a clear path to uplift customer environments, while Dicker Data’s dedicated HPE presales and datacentre specialists help turn those opportunities into well‑scoped, ready‑to‑quote solutions that move SMB deals forward with confidence.” - Ishan Limaye, Sales Leader, HPE & Aruba Networking, Dicker Data.
2. Storage & Data Resilience
Storage remains a high margin, high retention category, with major opportunities across Block, File and Object Storage and modern data protection; driven by strong AI and Security focuses within organisations.
“The recent NVIDIA-Certified Storage Validation for the HPE Alletra Storage MP X10000, HPE have reinforced its industry leadership in storage solutions for SMEs. By pioneering disaggregated scale‑out storage with HPE Alletra MP; HPE now delivers high‑performance, efficient, and secure Block, File, and Object storage solutions. Backed by HPE Storage Guarantees, these solutions empower the Channel to confidently partner with Dicker Data and HPE to meet today’s needs and future scale for their customers.” - Justin Farrow, Solutions Architect, Dicker Data.
3. AI Ready Infrastructure at the Edge
The converging trends of IoT and AI is resulting novel opportunities to deploy compute infrastructure at the edge. The key to unlocking these opportunities is twofold. First, customers need infrastructure that has been engineered to withstand the unique demands at the edge. Second, customers need this infrastructure to be enterprise grade and to provide sufficient resources to support workloads, inclusive of sequential and parallel processing, as well has high performance low latency storage.
“The HPE DL145, engineered for inferencing at the edge, has been instrumental to the success of our Partners across retail, manufacturing, healthcare, mining and agricultural verticals.” - Chris Zeleny, HPE Presales Manager & Solutions Architect, Dicker Data.
Not only does the DL145 deliver a purpose-built platform with the ideal balance of performance, compactness, resiliency and versatility, it provides a cloud-based management interface which helps to simplify and automate your day-to-day options, regardless of location. Dicker Data and HPE makes AI capability accessible for every partner, every workload, and every use case.
4. Services Led Growth
HPE’s ONE HPE strategy unifies compute, storage, networking, cloud, and AI, creating a powerful growth opportunity for partners in 2026.
HPE Services accelerates this opportunity by delivering fast, predictable, margin‑rich revenue through Tech Care, Complete Care, Multivendor Support, Lifecycle Services, and HPE OpsRamp for unified hybrid‑cloud observability and AIOps.
Tech Care modernises support with proactive monitoring and direct‑to‑expert access, while Complete Care provides assigned specialists and full environment optimisation across edge‑to‑cloud.
"Multivendor Support simplifies complexity through one contract and one accountable partner, and Lifecycle Services optimise existing assets for customers planning their shift to GreenLake. In a market where customers are sweating assets longer, HPE Services, strengthened by OpsRamp’s AI‑driven visibility gives partners a way to win now, protect future refresh cycles, and build long‑term customer loyalty.” - Sanjay Dhariwal, Business Development Manager, HPI & HPE Group, Dicker Data.
Networking
HPE’s acquisition of HPE Juniper Networking effectively creates a unified networking portfolio that spans wired and wireless LAN, data centre networking, software-defined WAN, and more. For partners, this means you can now source all key network components from a single vendor instead of juggling multiple suppliers.
The combined HPE Aruba Networking and HPE Juniper Networking opportunity gives partners access to a unified, AI‑driven, cloud‑native portfolio that’s broader and more competitive than ever before. With HPE Juniper Networking now part of the HPE family, partners can expand beyond traditional Aruba motion to deliver full‑stack networking outcomes powered by Mist AIOps, unified security, and simplified enablement.
"HPE’s acquisition of Juniper marks a genuinely exciting shift in the networking landscape. We’re looking at the convergence of two highly complementary portfolios - HPE Aruba’s strength in edge-to-cloud networking and Juniper’s leadership in AI-driven operations and data centre solutions. For our partners and customers, this isn’t just consolidation; it’s an opportunity to simplify architectures, accelerate automation, and deliver more intelligent, secure, and scalable networks."- Darko Raic, Solution Architect Networking, Dicker Data.
A Unified Vision for 2026
HPE’s refreshed brand identity, modern, focused, and purpose-built for the AI era, mirrors the exact transformation partners are experiencing as portfolios converge, architectures unify, and AI becomes an integrated capability across the stack.
Why Dicker Data?
“Our team brings more than 100 years of combined HPE experience to the table, giving partners direct access to the insight, guidance and support needed to make portfolio convergence a genuine advantage. Lean on our local experts to simplify your customer engagements, sharpen your solution positioning, and accelerate the outcome-driven wins your customers expect.” – Ishan Limaye, Sales Leader, HPE & Aruba Networking, Dicker Data.
And with Dicker Data’s unique ability to activate partners, accelerate sell‑out, and drive strategic alignment across the ONE HPE ecosystem, 2026 will be the year the Australian IT channel unlocks the full power of a unified HPE. Dicker Data provides the expertise, enablement, presales power, services engine, and marketing support to help partners capitalise and grow.
Get in touch with our local HPE team here.
