As we embark on a new year, let's take a moment to unpack where the top-line key opportunities for HPE partners are in 2025. Did you know, our Dicker Data team has helped service thousands of HPE partners over our 31-year partnership and our dedicated experts bring more than 100 years of collective HPE experience to the table. To help you prepare for the year ahead, our in-house HPE experts have highlighted four key areas that HPE channel partners should focus on and how we are uniquely positioned to support you in unlocking growth and driving success in 2025.
1. Focus on Organisational and Data Readiness for AI
Ensure that your customers' data is prepared for AI by focusing on data quality, integration, and management. HPE has several advanced solutions designed to help businesses leverage the power of artificial intelligence. Their scalable solutions can help expand business, drive growth and accelerate efficiency through optimised workloads. Below, are the key areas where HPE’s solutions are being utilised to transform operations.
CCTV
Enabling CCTV systems with AI-driven solutions for Compute Vision including:
1. The optimised, robust edge compute HPE ProLiant DL145 Gen11 systems.
2. The HPE Alletra Storage Server 4110, 4120 and 4140.
3.The HPE ProLiant DL380a Gen12 accelerator optimised systems.
Allowing for real-time surveillance, theft prevention, and facial recognition, helping identify suspicious behaviour and/or individuals. Additionally, Compute Vision AI can analyse human behaviour for anomalies, manage traffic flow, monitor product lines or work areas and alert across faults or concerns.
Network & Perimeter Security
Fortify your customers’ network and perimeter security by incorporating HPE Aruba ClearPass or HPE GreenLake for Security solutions. Enabling your customers’ businesses to stay proactive in threat detection by analysing vast amounts of data in real-time to detect and respond to threats. Identify patterns and anomalies that may indicate cyber-attacks, automate routine security tasks, and continuously learn from new data to improve threat detection capabilities.
Automated Chat & Virtual Assistants
AI enables virtual assistants by leveraging technologies like Natural Language Processing (NLP) and Machine Learning (ML) to understand and respond to user commands. HPE Private Cloud AI and HPE ProLiant DL380a systems supports these advanced workloads and HPE Ezmeral ML Ops simplifies the deployment of AI-driven chatbots and virtual assistants. Ensuring continuous learning and improved functionality over time.
Not sure where to start? Ask our team "how do I prepare my customers’ data to ensure a smooth transition?"
2. Hardware Refreshes
Consider hardware refreshes to improve security, performance and sustainability. Think of it like driving a 30-year-old car versus today's vehicles. New hardware and technology offer superior performance, ensuring your customers’ data is protected while enabling their business to run smoothly and efficiently. The HPE ProLiant Gen11 Servers, available at Dicker Data, are built to deliver best-in-class performance with advanced security features. Future proof your customers’ IT environments while reducing vulnerabilities. Alternatively, HPE Alletra Storage is an excellent option for customers transitioning from outdated storage solutions. This cloud-native infrastructure helps businesses optimise data management, reduce hardware footprints and enhances sustainability efforts.
Get in touch with our team to help drive the refresh conversation with your end-users.
3. Leverage Flexible Financing Options
HP Financial Services
Did you know, you can leverage our partnership with HP Financial Services to offer flexible options to your customers? This is one of several unique benefits available to our Dicker Data partners, due to our strong relationship with HPE. Leveraging flexible financing solutions allows you to unlock new opportunities for your customers, accelerating growth in a cost-effective manner.
HPE GreenLake
This is a hybrid cloud platform that offers a flexible, pay-per-use model for IT resources. It creates a hybrid cloud solution across both public cloud services and on-premises infrastructure. Delivering benefits of scale, tools for cloud management, cost management, compliance and sustainability.
Want to learn more about HPE GreenLake or how you can unlock further opportunities by leveraging HPE financing? Talk to our team.
4. Leverage your Distribution Partnership
When you choose to partner with Dicker Data, our team becomes an extension of you and your team. Providing you direct access to our expertise, speed, and comprehensive support. With a 100% local, customer-facing team and a deep understanding of the Australian market, let us support you with the heavy lifting and help you maximise your growth opportunities in 2025.
EXPERIENCE IS THE DIFFERENCE
So, who would you be working with? Meet some of our dedicated HPE Hybrid IT team! Our in-house team of 10+ dedicated HPE specialists, have more than 100 years of collective experience, excelling in designing solutions, channel and product enablement whilst driving business growth. Acting as an extension of our partners’ businesses, our local representatives provide technical assistance to scope, build, and deliver future-proof solutions to your customers through our ‘3D’ approach to channel services:
Ishan Limaye – Sales Manager - HPE Hybrid IT
“I spent 12 years at HP/HPE before coming across to Dicker Data in 2016. My primary role is to oversee the day-to-day sales of our entire Dicker Data HPE ecosystem. My expertise is all things HPE, whether it be solutions, systems and processes, I help our partners navigate those so they can focus on their business and their customers.”
Matthew Burgess – Business Development Manager
“Prior to joining Dicker Data in 2023, I spent 6 years working for HPE. My role is to help drive HPE sales across the server and storage portfolio Australia wide. I help a broad spectrum of partners. From partners who purchase HPE frequently, to those who are buying for the first time. It doesn’t matter where a partner is located or how much they sell; I can assist to break down the barriers and simplify the HPE selling process.”
Justin Farrow – Solution Architect & HPE Storage Ambassador
“My industry experience starts way back in 1998, working across the HPE portfolio since the mid-2000’s. My role sees me engage across HPE Teams for Sales and Presales on current sales opportunities and then also work downstream to the HPE Partners and their Customers/End Users in discovery, designing and enablement roles across the HPE Portfolio for their own knowledge as well as to their customers, as part of solution delivery. Focusing mainly on the HPE Hybrid IT technology.”
Chris Zeleny - Presales Specialist and Solution Architect
“I ensure the Dicker Data HPE technical team continues to be the strongest in the country. I help implement knowledge and skillsets in a meaningful way that provides value to our partners. Our team is able to provide insights across the various technologies within the HPE portfolio, optimise solutions and steer partners down a preferred path to achieve a desired outcome. “No” isn’t in our team’s vocabulary. There is no job too small or too big for our team to manage.”
Tony Yu - HPE Product Manager
“As a product manager, I am responsible for managing inventory level for run-rate HPE server and storage, managing the price on our Dicker Data marketplace, creating BTO bundles, and I assist with GreenLake monthly invoice and monitoring. I also make sure all support renewal in Dicker Data install base are quoted in time and HPE support price/quotes are accurate.”
Min Gao – HPE Assistant Product Manager
“I am dedicated to providing outstanding service to our resellers. No matter the size of your project, I am here to review pricing, check stock availability, and collaborate with the vendor to ensure the quickest turnaround to meet your requirements. Additionally, I help our resellers identify the best service options for HPE products, whether you need 24/7 support or next business day assistance, ensuring that you get the right coverage for your customers' needs.”
Virginia Kardasis – HPE Product & Services Specialist
“As an HPE Product & Services Specialist, I handle maintenance contracts, renewals, deal registrations, and partner quotes. Our team is close-knit and dedicated, always ready to engage directly with partners and end users. I also work closely with the Dicker Data sales team to provide the best support possible.”
Tillie Riley – HPE Marketing Manager
“As Marketing Manager of the HPE portfolio at Dicker Data, I am dedicated to understanding market trends, identifying opportunities, and delivering impactful, results-driven campaigns that empower our partners. I see my role as an extension of our partners' businesses, helping them unlock growth opportunities, simplify complex solutions, and achieve success with HPE technologies. It's about driving value at every stage, from strategy to execution, and ensuring our partners can confidently navigate a rapidly evolving landscape.”
Why Dicker Data for your HPE solutions?
We’ve supported thousands of HPE partners while remaining at the forefront of implementing innovative solutions, such as the world's first HPE Greenlake Private Cloud Business Edition win and the first global HPE Greenlake deal via the channel. Our Dicker Data HPE team was also recently named HPE’s Distributor of the Year and Aruba Marketing Partner of the Year at the 2024 HPE Partner Awards.
“Let us handle the technical and operational details so you can focus on expanding your offerings. We provide end-to-end solutions, acting as an extension of your team to help you sell to end users effortlessly. Our expertise allows you to streamline operations, enhance customer relationships, and be seen as a trusted advisor.” Ishan Limaye – Sales Manager
Let our Dicker Data HPE team empower your business. Reach out or email us to start a conversation.
Ishan Limaye
Sales Manager
Share Article
Leave a comment
