Dicker Data Microsoft - Rise of the Frontier Partner

The Microsoft partner playbook is being rewritten.
Here's what the partners winning at AI do differently.

At Dicker Data's 2026 Microsoft Partner Advisory Council, ANZ's leading partners gathered to candidly share what's changing, where the real growth is and what it now takes to win. We've combined these lived partner experiences with the latest research into a new report.

Inside Rise of the Frontier Partner we reveal:

5 commercial lessons from PAC 2026
7 things partners want next
4 things partners must do differently – starting with becoming their own AI 'customer zero'
Candid insight from ANZ's leading partners and Microsoft leaders living this every day

Become a Dicker Data Partner

Ready to turn these AI insights into growth? We invite you to explore the benefits of a Dicker Data partnership for your Microsoft CSP business.

Become a Dicker Data Partner

Ready to turn these AI insights into growth? We invite you to explore the benefits of a Dicker Data partnership for your Microsoft CSP business.

Become a Dicker Data partner

Ready to turn these AI insights into growth?
We invite you to explore the benefits of a Dicker Data partnership for your Microsoft CSP business.

Become a Dicker Data Partner

Ready to turn these AI insights into growth? We invite you to explore the benefits of a Dicker Data partnership for your Microsoft CSP business.

AI is here, and the question is no longer whether you sell it but how you build your practice around it.

As the first and only 100% local distributor to earn Microsoft Frontier Distributor status globally, Dicker Data has the people, programs and pathways to help you turn these insights into growth.

Become a Dicker Data Partner

Become a Dicker Data Partner

Become a Dicker Data partner

Become a Dicker Data Partner

AI is here, and the question is no longer whether you sell it but how you build your practice around it.

Get the Report