How to ensure great outcomes for business video conferencing

If there is anything 2020 has taught us, it’s that work can be done just about anywhere, and that video conferencing is here to stay. Zoom, Teams, Google Meet, Webex, and Skype are now well and truly part of our lives and most businesses are embracing this, even if it means looking at their network setup and current capabilities. So how do you ensure your clients have the best experience possible when it comes to all things video?

What to look for before making recommendations? 

By now, you’ve probably started hearing from clients that are struggling with their networks now that video has become an everyday tool in their business – buffering video or an inability to connect to an important meeting is something we’ve all heard about and aren’t keen to experience for ourselves. There are many possible solutions to this issue, but first it makes sense to do a quick audit of their current set up to ensure their needs will be met now, and in the future. Some good starting questions include:

• When was the last time they had their network setup reviewed?
• Do they have redundancy built in to help keep their meetings running when outages occur?
• Are they operating from one or many locations? And do they have remote employees?
• How open are they to newer technologies such as cloud and 5G?

Setting clients up for success

Once you’ve completed an audit and determined the needs of your client, the next step is creating a solution that will allow them faster, better service so that they can fully utilise all their tools and increase productivity. Some of the most popular options include SD-WAN, 5G, and cloud-based options.

• SD-WAN – if your clients are looking to build a more technologically agile organisation, SD-WAN might be just what they need, especially if the future looks uncertain (and let’s be honest, the way we’re working is evolving quickly) – this can give them the option to change in response to their business needs.
• 5G – by now, most of your customers are probably aware of 5G, but may not know exactly how it works or that it’s lower latency and increased capacity make it a powerful friend to video conferencing software and other business critical platforms.
• Cloud options – there are options such as cloud-based conferencing that allow streamlined use of video platforms on desktops, laptops and mobile devices that can make it easier for businesses to manage their communications.

When it comes to vendors that know how to assist businesses in reaching their full communications potential, we recommend Telstra. Our long standing relationship with them and the depth of expertise held by their teams, has shown us how they can help create robust solutions that make a difference.

We’re constantly reviewing the IT landscape and ensuring we’re on top of the best solutions, so that we can share this information with you. If you’ve got any questions about how to better serve your customers, we’d love to chat – reach out today.