Dicker Data
& Pure Storage

Why Dicker Data as a Distributor for Pure Storage?

In 2019 Dicker data was named Pure Storage distributor of the year. Dicker Data is uniquely placed in the Australian market, working closely with Pure Storage to deliver forward thinking storage solutions to support our IT reseller partner requirements.

As the only Australian distributor who works with both Pure Storage and Cisco, our IT partners have the ability to access complementary cross vendor solutions to surpass customer expectations.


Work with Dicker Data and leverage the expertise from our team of dedicated Pure Storage, business development managers, product and technical specialists to better service the needs of your customers. Dicker Data offers a range of value added services along with financial solutions (Dicker Data Financial Services) in which resellers can leverage. 



Pure Storage® Pure1® Distributor

Pure1® cloud-based management and effortless predictive support dramatically raised the bar in the storage industry. Now Pure Storage extends that leadership with full-stack analytics and the AI-driven power of Pure1 Meta™ – the global predictive intelligence enabling our vision for self-driving storage.

Pure Storage® FlashArray™//C Distributor

Pure Storage® FlashArray™//C lets you consolidate workloads and simplify storage with consistent all-flash performance at a lower TCO over hybrid storage. The management complexity, inconsistent performance, and lack of modern data services of hybrid flash and legacy disk systems often limit tier 2 enterprise applications. FlashArray//C provides a 100% NVMe all-flash foundation for tier 2 production applications, test and development workloads, multi-site disaster recovery, and data protection at hybrid storage economics.

Pure Storage® Cloud Block Store™️ Distributor

Pure Storage® Cloud Block Store™️ for Amazon Web Services (AWS) is industrial strength block storage delivered natively in the cloud. Powered by Purity software, Cloud Block Store enables mission-critical applications to run on the cloud seamlessly – while also making cloud storage more powerful for webscale applications. It drives true hybrid operations with consistent data services, resiliency, and APIs, plus bi-directional mobility and seamless management and orchestration. Gain the ultimate agility: faster application development and the ability to free applications from specific infrastructure.

Pure Storage®FlashArray™//X Distributor

Pure Storage®FlashArray™//X, the world’s first 100% all-flash end-to-end NVMe and NVMe-oFarray, now optionally includes a storage-class memory boost to address the most demanding enterprise applications performance requirements. FlashArray//X supports a modern data experience, delivering major breakthroughs in speed, simplicity, flexibility, and consolidation. It’s intended for everything from departmental to large-scale enterprise shared-storage deployments, high performance, and mission-critical applications.

Pure Storage® FlashBlade™ Distributor

Pure Storage® FlashBlade™ is the most advanced storage solution for unstructured data, including modern file and object storage. Data is your organization’s most valuable asset, but slow and complex legacy storage systems often make it hard to put it  to use. Pure Storage® FlashBlade™ is the industry's most advanced file and object storage platform ever. It’s a platform built to consolidate data silos so you can accelerate discoveries and insights.


Frequently Asked Questions

In order to purchase from Dicker Data you must be a registered partner. If you are not currently a Dicker Data partner you can sign up here


If you need any assistance with this process, please contact our local team for support. 

Once you are a Dicker Data reseller you can log into our transactional portal and view the Pure Storage catalogue. 


If you have any enquiries please contact our team for support. 

An all-flash array (AFA) is a storage infrastructure that contains only flash memory drives instead of spinning-disk drives. All-flash storage is also referred to as a Solid-State Array (SSA). AFAs and SSAs offer speed, performance, and agility for your business applications.

Storage as a service (STaaS) is a data storage business model where a provider rents storage resources to a customer through a subscription. STaaS saves you money through operating expenditure (OpEx) agility—you only pay for the storage you need, when you need it.

If you have any enquiries regarding Pure Storage, please contact our team for support and we will put you in touch with the best person. 

Why Pure Storage
for MSPs

As a leading Pure Storage distributor, Dicker Data works collaboratively with Pure Storage to redefine and deliver revolutionary storage solutions available to MSPs. As a six-year leader in the Gartner’s Magic Quadrant for Primary Storage Arrays, leader, for six consecutive years, Pure Storage works with MSPs to simplify and provide infrastructure, hybrid and multi-cloud solutions, and complex IT services. Offering robust programs, Dicker Data’s partners can access industry leading data centre solutions including the Pure Storage FlashArray portfolio as well as data centre solutions like Purity ActiveDR™, Purity ActiveCluster™, Pure Cloud Block Store™ and Purity CloudSnap™.


Learn More

Latest Pure Storage Blog Articles

20th August 2020 - 5 min read

Growth & Profitability: aligning market opportunities with customer demands

On Thursday 30 July, I had the pleasure of hosting the Managed Service Provider (MSP) Profitability Clinic webinar.... Read more

12th August 2020 - 4 min read

Expand Your MSP Edge: perform for today & transform for tomorrow

On Thursday 30 July, Dicker Data hosted the Managed Service Provider (MSP) Profitability Clinic webinar, facilitated by... Read more

Pure Storage Distributor
for Australian IT Resellers

Pure Storage is a global technology leader delivering data flash storage products that simplify everything, empower developers and deliver next-generation analytics in order to accelerate business. Solutions are designed to provide a modern data experience enabling organisations to achieve efficiency, lower costs and put an end to data silos. From education, media, financial services, government and more, maximise your value with intelligent data.

Pure Storage applications are designed specifically for the enterprise, Microsoft, Oracle and SAP programs to integrate with existing systems, and optimise data management.

Providing a seamless transition from alternate storage methods, Evergreen Storage eliminates expensive refreshes and delivers the agility businesses need to meet modern day demand. Pure Storage is a leader in the primary storage category in Gartner’s 2019 Magic Quadrant.

Discover Dicker Data’s Value



Let's Get Started

Once you get started on your application you'll need to have the following close by to help you complete the process quicker:

  • Your driver's license
  • Your company's registration information including ABN
  • Full information about your company Directors, including their mobile phone number
  • Information about the markets your business services
  • Trade references for us to contact to verify your business
  • A witness to verify your signature
  • If trading as Trustee company, you must put the Corporate Trustee Name and ABN# / ACN# and provide a copy of the “Record of Registration" for the Business Name

If you're applying from overseas, please email accounts@dickerdata.com.au and request an application form.

Thanks for choosing to sign up as a Dicker Data reseller. Our team are here to help you deliver the best technology solutions and we can’t wait to get started with you.

Fill in the form below to start the sign-up process with us: