Diversification Strategies for 2025

As an IT partner, now is a critical time to look at diversifying your offerings. Innovation, competitiveness, customer demand, sustainability, growth, adaptability and market resilience are just a few reasons why diversification in 2025 is imperative.

“In today’s challenging economic climate, with delayed purchasing decisions and tight budgets, innovation isn’t just a trend, it’s essential. Stay ahead of technology trends, meet the comprehensive needs of your customers, and unlock new revenue streams. Get yourself into a position to seamlessly pivot and adapt as the market evolves, allowing you to withstand further economic fluctuations. Our Dicker Data team is here to support you on your diversification journey, every step of the way.” - Yasser Elgammal, General Manager, Sales, Dicker Data.

Diversifying will help create a more robust, innovative, and resilient business model that aligns with the evolving needs of your customers and the Australian economy. As your local value-added distributor, our role is to help you uncover new opportunities that drive revenue and growth. We collaborate across every technology segment and provide extensive support through our team of technical presales and product specialists.

In 2025, the modern successful partner is expanding their offerings. The more lines of business you provide to your end-customers, the more indispensable you become to them. We'll guide you through some technology stacks you should consider.

Access & Security

“We’re in an era of transformational industry convergence. The merge between IT and physical security markets is estimated to create a $1-billion-dollar opportunity we want you to capitalise on. Combining physical security and cybersecurity is essential to avoid significant risks. If you sell cybersecurity software to your customers, ask them about their physical security. Remember, security needs are prevalent in the verticals you already serve. The partners who are moving on this now are winning more ongoing managed service revenue from their end-customers and the great news is, access and surveillance is not as complicated as you think. Start by asking your end-customers about their access and surveillance needs and then speak to your Dicker Data representative who can help you drive innovation and meet these demands.” - Gary Meyers, National Sales Manager, DAS.

Infrastructure

Think beyond physical hardware. Are you actively backing up your customers data, if you are, where is the data stored? In 2025, your customers shouldn’t have their data and backups located in the same building. Think about expanding and complementing your existing traditional IT offerings by incorporating high-value cloud and managed services solutions, providing your customers with significant opportunities like cost optimisation, rapid scaling and enhanced security.

“At Dicker Data, we offer complimentary assessment and migration services via the channel friendly, Advanced Specialist team at TechClick. Microsoft's market-leading Azure platform is critical for businesses that need to maintain some infrastructure locally, while leveraging cloud benefits, enabling seamless integration. This strategic opportunity positions you to help customers innovate faster, operate more efficiently and scale with confidence across their entire cloud journey. Reach out to our Microsoft Azure team for support.” – Daniel Janicki, Microsoft Azure Practice Lead.

Devices, Laptops and Displays: Refresh the Employee Experience

“With Windows 10 End of Support on October 14th, upgrading to Windows 11 Pro is crucial. As you transition your customers to modern devices, look at what other hardware they are using and use this as an opportunity to refresh the complete employee experience. From displays, docking stations, headsets, keyboards and other peripherals, what tools or technologies could further enhance your end-user's productivity? If you're not looking at complementing new devices with M365 licensing and advanced peripherals, it's a missed opportunity.” - Liz Paterakis, Business Manager – Peripherals.

“Looking at Modern Device Management solutions, have you considered modernising your ongoing endpoint management with solutions like Microsoft Intune which securely manages identities, apps and devices to save time, money and resourcing? Ask us about these solutions today.”- Gary Lawrence, Microsoft Business Development Manager.

Building Modern Meeting Spaces

If you’re deploying solutions that fit into your customers’ office space, have you considered Microsoft Teams Rooms solutions to enhance the meeting experience?

“With more than 80% of meetings now including remote participants, choosing the right technology and platform has become crucial. The right collaboration technology, that works in the correct type of meeting room, is fundamental in ensuring you have an easy-to-use and frictionless meeting experience. And with the growth of AI features in both the hardware and in the software platform, we recommend you focus on Microsoft Teams Rooms solutions.  Leverage the rich feature set that is purpose-built for meeting rooms and easy to deploy and manage. Dicker Data is partnered with 10 Microsoft Teams Rooms Certified Vendors, and a suite of complementary AV vendors, to assist you in selling the right solutions.” - Andrew Upshon, Head of AV.

Data Resiliency: Critical Life-Cycle Management

Diversify your data management offerings in 2025 to ensure you and your customers are data resilient.

“Understanding your data management layers and the state of your data in 2025 will define whether your data becomes your greatest asset or your biggest liability. Ask yourself, is the data you’re protecting live, at rest, archived structured or unstructured? Partners categorising, prioritising and executing the right strategy and quickly, will enable your customers to become completely data resilient. Being proactive and safeguarding your customers critical data and users across the entire cyber life cycle is key for long term success. Dicker Data has built a comprehensive portfolio of world-leading software vendors to help you leverage the Cyber Resiliency opportunity, so customers can focus on what they do best, running their business, without worrying about the next breach.” - Tony Lam, Business Innovations Manager.

Ask our team how we can help you and your customers become more data resilient.

Embed AI into every solution you’re selling

Understanding the AI Opportunity

“As the vendor ecosystem continues to innovate, there is an opportunity to embed AI into every solution you're selling. For instance, are you selling Copilot+ PC's? If so, attach a Microsoft 365 Copilot license with each device, to ensure your end-customers can holistically leverage AI functionality to its full capacity. Look at offering your end-customers AI-enabled solutions alongside traditional technology solutions and then educate them on how they stand to benefit from embracing AI-enabled solutions now. It’s crucial for you to diversify and invest in AI education and strategic partnerships to stay competitive and future-proof your customers' organisations.” - Adam Smith, Microsoft Modern Work, AI and Security Lead.

As your local value-added distributor, we’re here to help you grow and uncover new opportunities. Whether you’re interested in a specific solution, or a new vendor to expand your portfolio, or if you’re simply unsure, we’re here to help. Discover why Experience is the Difference.