Are you getting the most out of your IT Distributor?

In today’s fast-paced tech world, choosing the right IT distributor isn’t just smart - it’s essential. Remember, the right distributor isn’t just a supplier; they’re a strategic partner for you and your customers’ success.

“The role of distribution in training, enabling, architecting and co-selling is more relevant than ever in 2025. We are investing more into the programs and initiatives we're bringing to market this year to help our thousands of partners become certified experts in the diverse range of vendors and solutions we represent. 2025 is a year in which end-customers will be looking to their partners for technology leadership, and our entire team are ready to help our partners deliver on that.” - Ben Johnson, General Manager – Marketing & Strategy

Our Dicker Data team have shared their tips and insights to ensure you’re getting the most out of your partnership in 2025.

Are you leveraging the full potential of the industry’s leading Marketplace?

Does your customer need a server at 3am? No problem. How about 10 PCs or an urgent request for a software license? No worries.

"We proudly offer one of the industry’s most advanced online Marketplaces, featuring an extensive range of products and solutions from leading brands. Our platform significantly reduces downtime and disruptions, ensuring seamless operations. With 24/7 access, our community can effortlessly place orders or check the status of existing orders at any time, providing unparalleled convenience and efficiency." - Riannan Dimou, General Manager – Operations

100+ Sales Resources, 100+ Technical Resources, 50+ Logistical Resources… are you leveraging our highly certified team?

Does your IT distributor dedicate enough time and effort to upskill you and your team? In 2024 our local team ran hundreds of training and enablement sessions with our partners.

“The investment into, and utilisation of, the latest technologies is one of the leading factors that sets successful organisations apart from their peers. As the technology we use continues to accelerate at an unforeseen pace, so has the complexity of that technology, and the expectations for it to deliver continued, meaningful impact. It's never been more important to deeply understand how the technologies you're deploying work together, and how their collective power can accelerate the success of your customers' businesses.” – Ben Johnson, General Manager – Marketing & Strategy

Are you and your customers benefiting from our Flexible Financial Services?

The way you sell technology has evolved, with customers now expecting flexibility, financial predictability and scalability – and they expect you to help them achieve all the above.

“Whether you’re aiming to transform your offerings with a finance solution or provide your customers with a Device-as-a-Service (DaaS) model, our team is ready to support you. We offer funding for all types of IT assets, and services.  Additionally, we can convert annualised software licences to monthly payments which can include Software-as-a-Service (SaaS), allowing a seamless and forward-thinking approach. Talk to our Dicker Data Financial Services team today.”- Kirsty Crook, Financial Solutions Business Development Specialist

Streamlined Third-Party Logistics and Supply Chain Management

Partnering with a reliable IT distributor ensures timely delivery, product availability, and secure storage, supported by efficient logistics and supply chain management.

“Dicker Data Services support partners to deploy production-ready equipment utilising our state-of-the-art staging centre combined with our secure warehousing facilities. Our highly experienced team works collaboratively with our partners to coordinate the project, stage the equipment and store it as required to support both large-scale projects and everyday operations. For longer term requirements, our third-party logistics service enables you to support your customers’ needs without the overheads of maintaining your own warehouse, helping you develop more profitable business. Recently, one of our partners customers had been impacted by a cyber event, we were able to pick and dispatch over 150 laptops within hours for same day shipment Australia wide.” - Jason Hall, General Manager – Services

Find out more about our Services team and value-add offerings.

Exclusive bid-pricing, promotions and incentives

At Dicker Data, we are focused on rewarding partners every step of the way. Did you know, partners can earn Qantas Points on eligible transactions with Dicker Data due to our exclusive relationship with Qantas Business Rewards?

“Through our incentive programs, our inhouse team is dedicated to building unique experiences for partners. Last year, we crafted local and international campaigns including the Singapore and Melbourne F1, the Australian Open, HPE Discover Barcelona and Microsoft Take the Scenic Route to Vietnam - to reward our top performing partners across various vendors. This year we have plenty of new incentive opportunities in the pipeline. Everything is listed on our marketplace, make sure you check back frequently for updates.” - Sandy Tang, Events and Experiences Manager - Marketing

A reminder on key 2025 channel opportunities🚨

1. PC Refresh & Windows 10 End of Support

“There are millions of devices in Australia that need to be refreshed before support for Windows 10 ends on October 14th. In 2024, we saw a significant number of partners take their first steps in capitalising on the Windows 10 Refresh Opportunity. Keep your foot on the accelerator. Do not get caught out by potential device stock shortages. Book a discovery call with our team and we will help you map out your next steps for each of your customers." - Gary Lawrence, Microsoft Education Business Development Manager

2. Embed AI into every solution and every conversation you’re having

"I hope you're all personally using AI in your business today, and if you're not, you may want to go home and think, 'Is it time for me to retire?' because you really will fall behind. Working out how it's useful and how to make money is the number one priority." – Steve Brazier, Canapii co-founder & former Canalys CEO

Not sure where to start? Check out our 7-step guide.

3. Cybersecurity: Diversify and drive new revenue streams

“Alarmingly, only 24% of IT partners we spoke to in 2024 stated they start with an IT partner for their cybersecurity solutions. The other 76% are relying on other sources of information to make critical cybersecurity decisions that should be guided by a channel partner. Talk to our team and guide your customers through a crowded and complex cybersecurity landscape and leverage our portfolio of world class vendors.” - Kamilla Derdowski, Business Development Manager

4. Tap into the $1bn Access & Surveillance opportunity

"Diversification is key for modern partners. Selling more lines of business makes customers more reliant on you. Dicker Data Access and Surveillance (DAS) can help as the IT and surveillance markets converge. Partners moving on this now are gaining more budget and managed services revenue. Ask your customers about their needs and contact your Dicker Data representative to help scope, design, build, and deliver solutions. Now is the time to seize this market opportunity.” - Gary Meyers, National Sales Manager, DAS

We hope these tips and tools help you get the most out of your IT distributor. Remember...

"A great IT distributor should feel like an extension of your team, helping you expand your offerings and stay competitive. This is what our team strive to do every day, helping you unlock and land your next opportunity." – Sandeep Sharma, Regional Sales Manager.

If you’re looking to take your business to a new level in 2025, let Dicker Data be the key to unlocking strategic growth for both you and your customers this year. Connect with our local team for support and discover why experience is the difference.