These days IT leaders are being asked not only to deliver IT services but also to improve business outcomes.

Ashleigh Cameron Ashleigh Cameron Content Marketing & Social Media at Dicker Data
Ashleigh Cameron

Why you need to be at #TechX19

Whether you’re just starting your technology business or you’re an established organisation, Dicker Data’s TechX provides a platform for the ICT industry to indulge in the latest emerging technologies, connect with key vendor executives and most importantly learn how the vendor community is going to empower you to be more successful in your endeavours.“These days IT leaders are being asked not only to deliver IT services but also to improve business outcomes,” Erin Bulter, Area VP – ANZ Citrix.


You will learn how Dicker Data as a value-added technology distributor alongside our sponsoring vendors can help your business to scale and compete for opportunities with our robust systems and value-added services.

Get the inside scoop on why our Diamond Sponsors are committed to TechX19 and a snippet on how they are empowering the future channel.


Why our diamond sponsors are invested in TechX19

In deliberating on this years TechX theme, our thoughts were focused on a topic that would ensure Dicker Data and our vendors could provide the utmost value to every channel partner. Some of our diamond sponsors share their thoughts and value adds to the partner community:


‘Empowering the Future Channel’ is the theme for TECHX 2019, and at HP, the channel is at the heart of a lot of what we do, so investing in the future of the channel is vitally important to us,” Mike Boyle, Managing Director, South Pacific HP.


Brad Clarke, Channel lead, Microsoft Australia defines TechX 19 as providing an interactive and educational platform for Microsoft to scale and engage with Australian channel partners to empower them to grow their business on the Microsoft Cloud Platform.


“Citrix is a partner lead organisation. We see a great opportunity in SMB & Mid-Market as customers of all sizes are transforming - driving new and flexible ways of working and delivering solutions that increase their workforce productivity,” Erin Butler, Area VP – ANZ, Citrix.


Celebrating over 25 years in partnership with HPE, Marina Fronek, General Manager & Director Channels, Distribution & Alliances shares that HPE is happy to continue to support our initiatives. As the focus is “Empowering the future channel” HPE maintains strong beliefs that the channel plays an important part of their business.

Our partners are at the heart of our business

Alongside our vendors one of our most vital aspirations is ensuring we continue to invest in working with our vendors to help develop and strengthen relationships with our partner community.


“Understanding and collaborating with our partners to deliver the best technology solutions is at the core of what we do – our vision is to create technology that makes life better for everyone, everywhere and it is through working closely with our channel community that helps us to fulfil this,” Mike Boyle, Managing Director, South Pacific HP.


“By participating at Tech X 2019, Lenovo are continuing to prove our channel partners are at the heart of our business and showcase our end-to-end solutions, which give channel partners confidence they’re bringing the most innovative solutions to their customers,” Sunny Gandhi, Head of Channel & Distribution, Lenovo.

We’re listening to our partner community and working with our vendors closely to develop strategies and solutions that provide our partners with confidence to deliver to their customers.


“TechX provides a platform to share ideas and build even stronger partnerships with our partner ecosystem”, Shant Soghomonian, General Manager, Channel Sales ANZ, Dell Technologies.

Where we see opportunities for our partners

Did you know, according to a Citrix whitepaper ‘The State of IT Complexity in Australia’, February 2019, over half of Australian businesses’ are struggling with complexity (55%)? Overlapping systems, applications, and new and old infrastructure cost time, money, and affects innovation. The rise in complexity felt by Australian organisations and is holding back digital transformation efforts and restricting cloud adoption.


Erin Butler, Area VP – ANZ Citrix, shared with us her thoughts on ‘complexity’ and how this affects a business’s ability to digitally transform and increase productivity.


Understanding the challenges and having robust solutions to overcome complexity, helps our partners provide a value add for their customers, acting as a trusted advisor; a role that customers look for more and more, especially when moving to cloud or digitally transforming their organisations.”


Learning and development is a core pillar that Dicker Data’s success is built on. Combatting the issues of complexity, understanding our partners’ unique needs, developing and tailoring programs to provide enablement and opportunities to upskill and get certified is at the forefront of our operations.


“Microsoft is focused on empowering our channel partners to build cloud practices and go to market offerings across our 4 strategic solution areas, Modern Workplace, Data & AI, Apps & Infrastructure and Business Applications. Key to this is supporting our channel partners to acquire the skills needed to thrive in a cloud first world; with the recent launch of Microsoft Learn there has never been a better time for Australian channel partners to get Microsoft certified,” Brad Clarke, Channel Lead, Microsoft Australia.


Marina Fronek, General Manager & Director Channels, Distribution & Alliances, HPE highlights their long-term partner program, ‘HPE Partner Ready – one of the IT industry’s oldest and most respected partner programs – will support your business model and provide you with what you need to succeed. We have a proven track record of trusted partnerships and consistent partner investment that continues to grow successfully year after year.’


Lenovo are focused on seeking improved profitability for their channel partners through straightforward rebates for partner contributions to the ecosystem, as well as revamping their deal registration program allowing partners to close more opportunities faster. Access to high quality supporting materials has turbocharged their progress.


TechX opens the door to our partners to showcase what we are working on and all the partner program opportunities available to ensure our partners are equipped with everything they need to scale and achieve their goals in both the short and long term.

Register Now

Alongside our diamond sponsors, Microsoft, HP Cisco, Citrix, HPE, Dell and Lenovo, you’ll have the opportunity to engage with over 40 of our other trusted technology vendors.


TechX is your opportunity to join the rest of the Australian ICT channel as we come together as one to network, learn and grow together. With endless opportunities and streams to explore we guarantee you’ll walk away with a wealth of information that will help you make strong future decisions.


Are you ready to take your business to that next level? Register Today. 




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