Discover which device is right for your customer

In today’s day and age, we’re treated to more choice and variety than ever before. But deciding between which phone to buy, or what cool new headset to get is easy… deciding on which PC to purchase... not so much. Too much choice for your end customers can be overwhelming, especially when you consider the pace in which artificial intelligence is evolving.

We are here to help you understand the key differences in the latest PCs that incorporate AI, and help you make the best choice for your team and customers.

Firstly, let’s breakdown the differences between Windows 11 Pro PC, Windows 11 Pro AI PC and Copilot+ PC.

What is Windows 11 Pro PC?

Windows 11 Pro is the version of the Windows operating system specifically designed to work with business apps and hardware. It’s simple to deploy, upgrade, and refresh to this latest version of Windows.

Security is a significant advantage of Windows 11 Pro PCs, with a larger emphasis around safeguarding data and remote working. Windows 11 Pro customers reported a reduction in security incidents by up to 58% and 2.8 times fewer instances of identity theft on new devices with Windows Hello facial recognition, BitLocker encryption, and built-in protections against phishing and identity theft.

Windows 11 Pro enables customers to use several AI capabilities, accessing Copilot through the cloud. While using it to perform tasks such as create, summarise, and analyse using natural language. Make the most of the power of AI anywhere you have an internet connection, making it easy to deliver productivity upgrades and AI innovation to everyone. This option allows you to save money and time, while protecting your business, and enabling employees to reach a new level of productivity and overall efficiency. 

What is a Windows 11 Pro AI PC?

The simplest way to define how these two differentiate all comes down to what’s under the hood, essentially. The Windows 11 Pro AI PC is built with hardware and software designed to improve the use of AI sensitive tasks. These PCs offer everything the Windows 11 Pro PC has and more.

A Windows 11 Pro AI PC has a processor that includes a CPU, an integrated NPU (Neural Processing Unit) with less than 40 TOPS, and a GPU – all of which improve the speed of performance of the PC and AI functions and include the new Copilot key – for easy access to Copilot.

Some of the key differences in AI functions are:

• Enhanced video calling.
• AI enabled apps for video, photo creation, stable diffusion, and security.
• Real time language translation.

In summary, this choice of PC lets you leverage AI capabilities more effectively compared to the Windows 11 Pro PC.

So, then what’s the difference between a Windows Pro 11 AI PC and a Copilot+ PC?

In May 2024 Microsoft unveiled Copilot+ PC dubbing it the ‘new era’ of Windows PCs. The new term is mainly used to signify the next-gen set of Windows AI features and the devices capable of running them. 

Copilot+ PC is the gold standard, if you like, when it comes to PCs incorporating AI. They can do everything a Windows 11 Pro/AI PC can… and then some. They are built with a supercharged NPU capable of 40+ TOPS. This specialised computer chip helps AI process information faster and this can be done locally, meaning you don’t need access to the internet for it to be effective.

What are some of the new features on Copilot+ PC?

• Cocreator: A Microsoft Paint feature tool that helps create amazing artwork.

• Live Captions: Translate any video from 44 languages into English.

• Local AI Image Generation: Create images directly using AI.

• All day battery life: Providing up to 22 hours of video playback.

Now, which PC is right for you and your customers?

Well, it really depends on what you do, and your company’s needs and preferences. For example, if you are a small-to-medium sized business, that doesn’t currently use AI in day-to-day roles, we would suggest going for the Windows 11 Pro PC, as you can still benefit from Copilot in Windows.

Any of the three device types will help your customers reach a new level of productivity, thanks to the latest AI advancements. Refreshing or upgrading means you’ll have access to modern security management and commercial data protection across your organisation – with ground-breaking technologies.

Not sure which device to recommend to your customer? We can help you with this process, book a discovery call with us.

Conclusion

If you are still unsure about upgrading or refreshing your organisation’s PCs, it’s worth thinking about a different perspective. Ask yourself, what could your business look like if you got ahead of the competition? But then, reverse that.. would your business be able to catch up, if your competitors made the change first? And if you needed extra motivation, the Windows 10 End of Support deadline is fast approaching. 

What does Windows 10 End of Support mean?

By the 14^th of October 2025, Windows 10 will no longer be ‘supported’, effectively meaning you will no longer receive security and feature updates. Outdated devices could put your business at risk, and some companies’ insurance mandates require an operating system that is ‘supported’. You can find out more about EOS for Windows 10 here.

What PCs can I buy from Dicker Data? 

Alongside our vendor partners, we are a proud distributor for the Australian IT Reseller community with access to industry leading AI and infrastructure. We have plenty of stock across Windows 11 Pro PCs, Windows 11 Pro AI PCs and Copilot+ PCs available.

Can Dicker Data help me decide what PC to buy?

If you have read this entire blog and still have questions, our dedicated team at Dicker Data are here to support you.