Marketing Your Business For Success In 2025

So far in 2025, we’ve encouraged you to diversify, innovate, and expand your business offerings to align with the ever-evolving needs of your customers. As you look to drive new business and land your next deal, have you taken a moment to review your marketing communications strategy? Does your messaging align with solving real-world problems your customers are facing?

Take Windows 10 End of Support for example. Your customers should know support for Windows 10 ends on October 14. What many end-users are struggling to understand are the risks and implications to their business - if they have not upgraded to Windows 11 in time. On the other hand, if you’re refreshing your customers' devices, are you highlighting the impact that AI-embedded PCs will have on future business? How are your marketing communications nurturing customers? Ensure your content is specific, addresses pain points (case studies are excellent), and maintains consistency. Elevating regular communication can secure new business when the time is right.

Everyone has a role. People do business with people, not brands. Don’t let your marketing and communications strategy be an afterthought. Doing more with less has been a priority for companies, especially with the rise of AI. Customers crave personalisation and transparency. Why should they choose you for their IT solutions? Offering a personalised experience is more important than ever. Did you know, 75% of consumers are more likely to purchase from brands that offer personalised experiences? (Accenture, 2024). Leverage your AI tools like Copilot to help refine content, brainstorm ideas, and repurpose messaging across platforms.

Here’s a useful prompt to ask your AI agent: "Craft a content update for LinkedIn, email and YouTube, addressing the three key risks for our end-customers if they don't upgrade to a Windows 11 device. Emphasise the risks of security vulnerabilities, decreased productivity, and compatibility issues. Keep the content concise and replicate our company tone of voice."

We asked a few people from our Dicker Data marketing team to share a couple of key considerations when it comes to enhancing your marketing and communication strategies.

"Know your unique selling proposition and your audience. Identify what makes your business different or better than competitors and highlight this in all your messaging. Whether it's customer service, innovation, or values. Understand your audience by knowing their needs, pain points, goals, and behaviours. Use surveys, social media insights, and customer data to tailor your messaging, products, and channels accordingly." - Roshantha Pillay, Citrix Marketing Lead

“I encourage every partner to leverage AI in their planning, execution and reporting. Copilot is a powerful brainstorming partner, and because it's grounded in your company's data, it will connect disparate pieces of information to help you craft a campaign that's tailored for your business and your customers. Then after the campaign has been run, it will analyse the data and help you to generate reports with actionable insights, quickly.” - Ben Johnson, General Manager – Marketing and Strategy, ANZ

“Meet your customers where they are. Copilot suggests Australia alone has 15 million LinkedIn users. Use LinkedIn to build your brand and show up for your customers. Focus on building relationships, engaging with your connections, demonstrating expertise, and showcase what it’s like to work with your team. Humanise your brand value. Regular LinkedIn presence in 2025 is essential. P.S. if you haven’t already, connect with us @Dicker Data.” - Ashleigh Cameron, Marketing and Communications Manager

“Don't be afraid to show a bit of personality in your communication. It can be very tempting to stay safe and neutral, stick to the facts, or only use "professional language" - especially in the tech space where everyone wants to focus on specs and features. But remember that the people buying your stuff are just that - people! They want to hear your opinions or recommendations or jokes almost as much as they want that $100 gift card you're giving away!” - David Purcell, Marketing Coordinator

“I recommend leading with value and not just a product. Customers are looking for solutions, not just specs. I'd encourage you to shift your messaging from what the product is to what the product does for the customer.” - Sophie Dudley, Marketing Executive

“Forget the stereotypes about video content! You don't need to be Gen-Z to create it, and it won't blow your budget. Video content offers your audience a glimpse into your company, your team, and what you stand for. All you need to get started is a phone! Now is the perfect time to dive in, especially on LinkedIn, where short-form video creation is growing at twice the rate of other formats. Plus, 58% of B2B marketers rate video as the content format that delivers the best results!” - Narelle Sindos, Copywriter and Social Media Executive

"You can have the best message in the world, but without a solid design, it might go unnoticed, keep the end user in mind. Clear, simple visuals are what grabs their attention and make your message resonate." - Emma Pontifex, Graphic Designer and Team Lead

Before you go!

Are you leaning into your available vendor partner programs? We understand not all SMBs have access to in-house marketing resources. Most programs give you access to excellent marketing advice and resources to help you maximise opportunities.

Check out our breakdown here.