To secure your stock orders in time and get the most out of this EOFY, Dicker Data has four tips you can follow.

Ben Johnson Ben Johnson General Manager — Marketing & Strategy at Dicker Data
Ben Johnson

Preparing for EOFY 2022: Our Top Tips

Despite worldwide stock shortages, Dicker Data has seen a significant improvement in stock levels over recent months and remain confident the situation will continue to grow. Our stock is backed by our market-leading expertise and services that can help alleviate the impact that many businesses in the industry have faced. To further support businesses and digital workforces, the Instant Asset Write-Off and Loss Carry-Back schemes under the Digital Economy Strategy have been extended to June 30, 2023.

Between the continuous demand for innovative technology and global supply chain constraints following the pandemic, and while it has improved since last year, the semiconductor chip shortage remains ongoing, with Intel’s CEO predicting this shortage to last until 2024. Although this situation is not ideal, the future is bright, not just for Dicker Data, but for the Australian IT industry as well.

As a result of the Australian Government’s $1.2 billion Digital Economy Strategy launched in the 2021-22 Budget, followed by the boost in skills and overall level of enthusiasm within the industry, Australia is on a trajectory to become a top 10 digital economy and society by 2030. This means that there is an opportunity for businesses to leverage the current stock on hand and capitalise on IT solutions they can provide their customers with.

Vladimir Mitnovetski, COO at Dicker Data said, “While the industry continues to navigate shortages, the reality is stock will continue to be manufactured, become available, and eventually delivered. As Australia’s leading IT distributor, we are working closely with over 80 of the world’s leading technology vendor partners to manage and track market share to ensure our resellers receive their stock as soon as possible.”

To secure your stock orders in time and get the most out of this EOFY, Dicker Data has four tips you can follow.

1. Plan ahead for EOFY benefits

IT stock is in high demand. The number one strategy to navigate delays and obtain EOFY tax rebates is to double down, work closely with your customers, assess their tech needs and plan. Give your IT distributor visibility on your customers’ requirements and place orders as soon as possible so they are loaded, processed, and invoiced before June 30. This enables your distributor to work with vendors to forecast, secure your stock and support you in setting expectations with customers on estimated time of arrivals.

2. Your IT distributor is your strategic partner

Partnership is key. Think of your IT distributor as a strategic partner and trusted advisor. To deliver on your customers’ expectations, align with your distributor and work closer than ever. Leverage their expertise and clearly understand your customers’ needs, their technical challenges, and what solutions are essential for their success. Your distributor’s technology expertise and knowledge around vendor stock allocations will enable you to offer the foresight required to build and package end-to-end solutions that your customers need. This will help you close deals and secure revenue in time for EOFY tax incentives.

3. Seek advice and explore your options

Technology is the backbone of digital transformation. Factoring in stock allocations, shortages, and delays, we recommend you critically analyse and understand your customers’ technology environment, challenges, and business requirements so you can package solutions that meet their objectives. Work with your IT distributors and explore alternative tech products and solutions that are capable of meeting expectations.

Vladimir Mitnovetski explained, “If for example a specific model isn’t available, we help our partners navigate the next best alternative or viable solution to meet the brief. Additionally, we feature a vendor line up and in house expertise that supports our partners across the entire technology value chain. We are therefore well placed to equip them with the tools required to understand the benefits and opportunities of various vendor technologies.”

4. Future proofing and new opportunities

End users are shopping around and want a partner that can truly deliver. There is an opportunity for partners to deliver above and beyond for their customers and capture new business by demonstrating the value they can deliver.

By working closely with their IT distributor, partners can provide the transparency and honesty on stock availability and order fulfilment. From problem solving, recommending product alternatives, offering assurances, regular stock updates and setting expectations, work with your IT distributor to find the right alternative.

Yasser Elgammal, Head of Sales & Vendor Alliances at Dicker Data said, “Dicker Data is managing inventory very closely and, in many cases, has reserve stock available to service resellers. We also work closely with partners to develop future proof strategies to ensure we build their tech advantage, maximise profitability and facilitate growth. Our intrinsic understanding of the current landscape and stock allocations have enabled us to work with our partners to ensure they achieve their full potential. We help support them in positioning their strategic value in that chain.”

Remember to plan and place your orders as soon as possible so your invoices meet the June 30 deadline, and you obtain the tech you need.

Contact for all your technology needs.


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