As a Dicker Data reseller, you can gain access to AMPLIFY, our powerful marketing-as-a-service offering. This program is designed to help you plan and execute your go-to market strategies for Microsoft solutions, so you can improve your targeting, increase conversions rates and make your marketing spend go further.

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Frequently Asked Questions

AMPLIFY marketing-as-a-service is designed to help you do more with your marketing budget, whether that be Microsoft Co-op or your own.

 

There are 3 programs on offer:

 

Navigate: your GTM health check where our experts will review your current marketing plans to identify opportunities for quick wins & ways to best leverage Microsoft funding and resources available. As well as offer guidance on suppliers, strategies, messaging, and more.

Boost: execute high-impact assets such as video case studies, eBooks, social media ads and more, to compliment your marketing campaigns and strategies.

Mobilise: your marketing-manager-OnDemand will support you through delivery of an effective demand generation campaign. Guidance can include campaign planning, supplier recommendations, messaging, and weekly campaign optimisation check-ins.

There are three different entry points to AMPLIFY.

If you are getting started and interested in planning, Navigate is the program for you.

If you have an established marketing strategy and are only looking for content creation, Boost is the program for you.

If you are interested in a more wholistic campaign including strategy forming, execution, campaign management, and optimisation with leads handed off as an outcome, Mobilise is the program for you.


If you’re still unsure where to start, please don’t hesitate to get in touch for a free Navigate Healthcheck.

Microsoft co-operative funds are funds available to partners to use on Demand Generation, Market Readiness, and Partner Readiness.

 

Partners earn co-op in one half and then have the following half to execute it. Once the activities are executed partners can claim the co-op via their Microsoft Partner Network (MPN) Partner Dashboard by submitting a claim and providing Proof of Execution (POE).

 

Additional Resources are available here.

There are a variety of programs that offer Microsoft Co-op however the one most relevant to our partners is the Indirect CSP Reseller program. Partners who are enrolled in the Indirect CSP Reseller program, have a silver or gold competency, and earn above a certain threshold will have Microsoft co-op available to utilise.

 

In the Indirect CSP Reseller program, Microsoft pays out incentives over the threshold as 60% rebate and 40% co-op funds.

 

Additional Resources are available here.

Partners who meet the criteria can view their potential co-op on their MPN dashboard. You may need to check if you have Incentives Admin rights.

 

On the portal you can view Incentives > Programs > Indirect CSP Reseller

 

On this page, you should amend the date range to the previous half e.g. 1st Jan 2020 to 30th Jun 2020. From here, scroll to view Program Earnings By Type and if the co-op number is greater than $4,000 USD it will be available as Microsoft Co-op. If the amount is less you will have that amount paid out as rebate.

 

Additional Resources are available here.

Microsoft co-operative funds are funds available to partners to use on Demand Generation, Market Readiness, and Partner Readiness activities.

A comprehensive guide can be downloaded directly from your MPN partner dashboard at Incentives > Programs > Indirect CSP Reseller page.

You can also access the guide here, however, please note that this document is updated each financial year.

Co-op funds are earned in one half and then claimed once the activity has been completed in the following half. Once you have completed the activity in the required time-period you can go into your MPN dashboard > Co-op Management > then select “create a claim”.

You can find guides and OnDemand webinars that walk through the claiming process, here. Alternatively, if you are a Dicker Data partner reach out to our GTM team who can organise a free consultation and co-op session.

Co-op funds are earned in one half and can be used in the following half. Once the activity has been executed in the correct time-period, you have 45 days to submit a claim to Microsoft for those funds.

For example: If a partner earns $5,000 USD in co-op between 1st January - 30th June, then that partner can execute an activity anytime from 1st July - 31st December. Providing the partner has the required Proof of Execute with dates that demonstrate the activity happened within the correct time-period then that partner can submit a claim to Microsoft to claim those funds back.

Note: a claim can be submitted 45 days after the activity, therefore claiming in this example is open till 15th February.

If you wanted to make a claim ASAP then the first date you can make a claim in a new time-period is, one day after claiming closes for the previous half, so in this example claiming would open 16th August.

Additional Resources, including claiming documentation are available here. In that link, you’ll also find the newly released Microsoft Co-Op best practices library. The library offers insights into planning for co-op, usage, and claims.

If you are a Dicker Data partner, reach out to your partner account manager to schedule a walk-through with our Microsoft experts or request an AMPLIFY: Marketing as a Service discovery session.

If you’re interested in expanding your business by becoming a Dicker Data indirect reseller, you can start the process here.