Adobe and Dicker Data's Marketplace
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Prepare for the VIP Marketplace Transition:
Key Updates and Deadlines

VIP Marketplace transition update

2nd December 2024
Commercial customers
 
All new Commercial customer agreements must be created through your Distributors VIP Marketplace.
 
Please note: After this date, the VIP Reseller Console will no longer support the creation of new VIP Commercial agreements.
31st May 2025
Commercial customers
 
Final date to process VIP Commercial orders for existing customers. Deadline to migrate all existing VIP Commercial customers to VIP Marketplace.
 
After this, all new and renewal orders must be processed through your Distributor’s VIP Marketplace.
 
Customers not migrated will be unable to process new or renewal orders.
30th November 2025
Government and Education
 
All new and renewal orders for Government and Education must be processed through your Distributors VIP Marketplace. All new Government and Education customer agreements must be created via your Distributors VIP Marketplace.
 
Work with our Dicker Data Adobe team to plan the migration of your customers as soon as possible. Please use the VIP Marketplace for all new agreements starting now.

 

FAQ:

Please see below list of frequently asked questions.

What happens if my customer does not migrate to VIP Marketplace by the deadline?

Customers that have not migrated to VIP Marketplace by the VIP ordering deadline date will continue to have uninterrupted software access for their paid seats until their Anniversary Date. However, if your customer would like to add seats or renew their licenses, they will need to migrate to VIP Marketplace first.

The VIP ordering cut off deadlines for existing customers are:

  • May 31st, 2025 for Commercial customers
  • November 30th, 2025 for Government and Education customers
Will customers experience any interruptions to software or administrator access when migrating from VIP to VIP Marketplace?

Migrating from VIP to VIP Marketplace is a seamless transition for the customer. For software administrators, the Adobe administration console will continue to operate and the Adobe Admin Console link does not change. For end users assigned Adobe licenses they will have continued uninterrupted software access.
What can we provide our customers if they would like more information on Adobe’s transition to VIP Marketplace?

This customer facing Adobe blog provides information on Adobe’s transition to VIP Marketplace
Are all of my Adobe VIP customers able to migrate to VIP Marketplace right now?

The vast majority of VIP customers can migrate to VIP Marketplace today. There are a small number of customers that are unable to migrate right now which we are still working on (such as VIP High Volume customers, VIP linked membership customers and some country specific promotional price customers).

To simplify the migration process, Adobe has provided Dicker Data with a complete list of your VIP customers that are eligible to migrate to VIP Marketplace. This list is updated frequently, so we recommend that you check in with Dicker Data to ensure you have the most current information.
How can I best prepare for Adobe’s transition to VIP Marketplace and migrate my customers before the deadline?

To assist you with Adobe’s transition to VIP Marketplace, we recommend that you work through each of the best practice checklist items below:

  • Contact Dicker Data for an overview of our Marketplace platform and the Adobe VIP Marketplace buying program (overview, key benefits, incentives, program changes etc).
  • Read through Adobe’s VIP Marketplace online guide for resellers.
  • Ask Dicker Data to onboard you onto their Marketplace as soon as possible. Ensure you have an operational discussion with us to understand the purchasing and invoicing workflow process.
  • Work with Dicker Data to create a VIP customer migration plan. Dicker Data has a list of your eligible VIP customers that can be migrated to VIP Marketplace. We can share this with you so that you can work on your customer migration plan.
  • Improve your Adobe retention rates by promoting the value of auto-renewal to your customers and obtain consent to migrate them to VIP Marketplace with auto-renewal “on”.
  • Start migrating all VIP customers to VIP Marketplace, with the goal of completing all migrations well before the VIP ordering cut off deadlines:
    • May 31st, 2025 for Commercial customers
    • November 30th, 2025 for Government and Education customers
  • Introduce VIP Marketplace as the primary Adobe buying program for any of your customers that are newly purchasing Adobe software.
  • Join any VIP Marketplace training that Dicker Data or Adobe is running (online and/or in person events).

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