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Dear Valued Partner

Adobe Firefly for teams is now available  — bringing AI-first content creation to a new set of customers, along with incremental revenue opportunities for you.

 

Starting today, Firefly for teams makes it easier than ever to bring generative AI to marketing teams of any size — from small businesses creating AI-powered content for the first time, to established Creative Cloud customers ready to bring professional, AI-first capabilities to their marketing department.

 

Firefly is Adobe’s commercially safe creative AI app, offering new ways to ideate, create, and communicate while improving creative workflows. This offer combines the power of Firefly, Adobe Express Premium, and Adobe Photoshop (Web & Mobile) into one streamlined solution — ready for you to bring to your customers right now.


Your opportunity

  • Expand your footprint by reaching new users within existing Adobe accounts

  • Drive new SMB customer acquisition with an accessible AI-first offer

  • Position Adobe Firefly as the entry point to Adobe's generative AI ecosystem

What’s included in Firefly for teams: 

Application Description
Adobe Firefly Adobe's AI-first creative platform, designed to help teams explore ideas, create standout content, and move faster from concept to execution. Includes access to:
  • Unlimited Standard generative features (e.g., Generative Fill, Generative Expand)
  • Premium generative features (e.g., Text to Video, Translation, Text to Sound Effects)
  • 3rd-party AI models (e.g. OpenAI, Google Gemini)
  • Unlimited Firefly Boards for collaborative ideation
  • Unlimited access to Firefly Image Model 4
Adobe Express Premium Quickly create and publish polished, on-brand content with templates and streamlined tools for social, marketing, and everyday use.
Adobe Photoshop
(Web & Mobile)
Edit and enhance images anywhere with streamlined Photoshop tools and integrated generative AI capabilities.
Generative Credits Credits per user/month based on offer type - see below.
Business Features Easy license management, admin tools and 24x7 support.

How Firefly Credits work

Firefly Pro for teams includes 4,000 generative credits per user, per month. Credits can be used across any combination of formats and models — for example, 4,000 credits could generate:

  • 200 images using Google Gemini, or

  • 10 eight-second videos using Veo 3.1, or

  •  

    400 minutes of speech using Firefly Speech

Note that that these examples show different ways the full allotment could be used, not combined totals. Rates may change and depend on partner model usage. More information is available on HelpX.


How to order

  • Available now via VIP Marketplace, regional pricing applies

  •  

    Offers can be sold as standalone solutions to both new and existing customers

     

Resources to prepare for your customer conversations

Currently available in English only with more languages coming soon.

Resource Description Link
Firefly for teams Readiness Enablement session deck & recording This internal enablement session provided an overview of Firefly for teams capabilities, target customer profiles, use cases, and best practices. EMEA + LATAM

North America

JAPAC
Firefly for teams Offer 1-Pager Customer-facing asset covering the value of Firefly, key benefits, and what's included in the Firefly plans for teams. View resource
Updated Creative Cloud and Firefly VIP Line-up Partner-facing document providing the Creative Cloud & Firefly 2026 VIP line-up, outlining available offers and key entitlements. View resource
Acquisition Sales Play Cheat Sheet Partner-facing one-page reference guide for positioning Firefly for teams as an acquisition play with SMB marketers new to Adobe. View resource
Expansion Sales Play Cheat Sheet Partner-facing one-page reference guide for positioning Firefly for teams as an expansion play with IT buyers at existing Creative Cloud accounts. View resource
Partner Model Guide – Strengths & Use Cases Comprehensive guide with key use cases and strengths for each partner AI model to help customers explore and engage with the breadth of models in Firefly for teams. View resource
Firefly for teams FAQ Find the answers to some FAQs around the launch of Firefly for teams. View resource

If you have questions, please contact our Dicker Data Adobe Team. 

Eligibility: Adobe Firefly for teams

  • Offer available to new and existing Adobe subscribers.

  •  

    Eligible customers include commercial customers worldwide (except China and embargoed countries), purchasing through authorized Adobe resellers.

  •  

    Not available to Government, Education, or OEM customers.

  •  

    Multiple seats may be purchased under a single customer contract; however, an individual end user may not be assigned more than one seat of the same Adobe Firefly for teams plan simultaneously. If additional credits are required beyond those included in the current plan, customers may either upgrade to a higher-tier Firefly for teams plan or purchase a credit pack.

Differentiation in the Creative Cloud lineup

Firefly for teams serves as the entry-level offer within the Adobe Creative Cloud portfolio. The following table provides a comparison of key features and plans.

Adobe Firefly for teams Creative Cloud Pro for teams Adobe Firefly Credit Packs
Core Value AI-first content creation and ideation Advanced tools for creative professionals Add-on credits for AI usage
Creative Applications Firefly + Express Premium + Photoshop (web/mobile) Full creative suite (20+ apps) No apps included
Generative AI Features Premium generative features

3rd-party AI models (e.g. OpenAI, Google Gemini)

Unlimited Standard generations

Unlimited Firefly Boards

Unlimited access to Firefly Image Model 4
Premium generative features

3rd-party AI models (e.g. OpenAI, Google Gemini)

Unlimited Standard generations
None (extends usage of base plan features)
Generative Credits 4,000 / 10,000 / 50,000 credits per seat 4,000 credits per seat 2,000 / 7,000 / 50,000 credits per seat

 

Give your team the tools to create, collaborate and innovate with Adobe Firefly for Teams. Contact our Dicker Data Adobe Team to get started. 

Kind regards,

The Dicker Data Adobe Team

DICKER DATA

EXPERIENCE IS THE DIFFERENCE

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