Your Comprehensive Guide to the New
What is the Cohesity Aspire Partner Program?
The New Cohesity Aspire Partner Program is a flexible, role-based framework designed to support your unique business model—whether you resell, manage, or integrate Cohesity solutions. With tiered benefits and enablement paths, Aspire helps you grow faster, deliver more value, and differentiate in a competitive market.
One New program for Cohesity & Veritas Partners.
Real business value.
Core Benefits
The Aspire Partner Program provides the enablement, resources, and tools you need to:
- Build technical and sales expertise
- Accelerate deal velocity
- Deliver greater customer value
Through the Partner Portal, you gain a single point of access to everything Cohesity—from deal registration and rebates to marketing assets, training, and analytics. It’s your hub for managing and growing your Cohesity business.
Financial Benefits
Cohesity rewards partners with:
- Competitive margins
- Performance-based incentives
- Deal registration protection
- Rebates tied to growth and collaboration
These benefits are designed to help you grow sustainably while maximizing profitability across every stage of the sales cycle.
Not for Resale (NFR) Program
The NFR Program gives eligible partners hands-on access to Cohesity products and services for:
- Internal use
- Customer demos
- Training and lab environments
What’s included:
- 100% discounted software licenses
- May be used for internal use such as product demonstrations, lab gear, and for your employee training purposes
Eligibility:
Available to Preferred and Premier partners in good standing.
Why Invest with Cohesity?
Whether you're a veteran or just starting on your data management journey - there has never been a better time to consider Cohesity & the Aspire Partner Program with Dicker Data’s support.Boost Your Bottom Line
- Up to 20% deal registration price advantage
- Access to tiered rebates that scale with partner level.
Amplify Your Marketing & Sales Impact
- Access to Partner Development Funds (PDFs) for Preferred and Premier partners to support your go-to-market strategy
- Priority marketing support and joint business planning at Premier level
- Use of Cohesity branding, certification badges, and NFR licenses for demos and training
Build Expertise & Credibility
- Free access to Cohesity Academy
- Earn digital badges and certifications to showcase your team’s capabilities
- Required accreditations scale with each level—helping you build a stronger, more capable team
Stand Out & Stay Supported
- Work with a dedicated Partner Manager (Preferred & Premier Level)
- Get invited to the Partner Advisory Board (Premier level)
How Dicker Data Supports You
Explore the Full Partner Guide Here
Dive deeper into benefits, requirements, and resources tailored for your growth.Enter your email to download the full Partner Guide
Frequently Asked Questions
The new training certifications need to be completed by January 31st, 2026.
It is strongly recommended to deal register any Cohesity opportunities to ensure you get a price advantage against other resellers (note: price advantage depends on Partner Leve – 10% for Associate, 15% for Preferred, 20% for Premier), and to ensure you qualify for any relevant incentives.
There is a Net New Customer Sales Incentive running from August 1st, 2025 until January 31st, 2026. Please find the details here.
Cohesity Incentive programs will generally have a training requirement to qualify.
For example, under the current APJ Net-New Customer Sales Incentive, participants will need to have completed the Cohesity Foundations Associate and either the Cohesity Data Protect Sales Associate for sales staff or Cohesity Data Protect Technical Sales Associate for technical staff to qualify for the Advanced Stage incentive. Additionally, participants will need to have completed the Cohesity Cyber Resiliency Sales Associate for sales staff, or Cohesity Cyber Resiliency Technical Sales Associate for technical staff to qualify for the Deal Closed Won incentive.
Find out who is your administrator of the Cohesity Partner Portal and get them to add you to the partner employee list. For administrators, this can be done under ‘Permissions Management’ in the drop-down menu from clicking on your name in the top right corner of the Partner Portal page.
Please reach out to Michael Vardavas using the form below and we will escalate to Cohesity on your behalf.
Whether you're new to the Cohesity ecosystem or have previously worked with Cohesity or Veritas, we welcome your interest. You can explore partnership opportunities or access resources by connecting with our team to discuss how we can support your business goals. Please reach out to Michael Vardavas using the form below.
You can access the Cohesity partner portal here.
Need Help Reaching Your Next Level?
We’re here to support your journey. Connect with your our Cohesity BDM for personalised guidance.
