Discover how you can unlock the SMB opportunity in 2023 with Microsoft and Dicker Data

According to Vlad Mitnovetski, COO, Dicker Data, "Partners are the driving force behind the digitisation of communities and businesses across Australia and New Zealand. Their role in delivering a more connected and socially responsible future is creating boundless opportunities for growth and impact."


At first glance, it seems counterintuitive. With economies around the world facing declining growth and even a recession, a new report from Capitalis shows small and medium businesses are predicting their IT spend on managed service providers and system integrators will grow 12 per cent every year until 2025.

However, many SMBs recognise that remaining competitive, cutting costs, optimising operations and managing changing customer expectations depends on being technologically smart and agile.


As Microsoft CEO Satya Nadella put it, “The case for digital transformation has never been more urgent or clearer. Digital technology is a deflationary force in an inflationary economy.”


Start-ups and digital first businesses are digitally mature and hungry to invest in technology to fuel growth, enhance digital security, empower talent and improve efficiencies. That spells a massive opportunity for digital services providers and resellers, with more than 2.2 million SMBs in Australia and another 550,000-plus in New Zealand.

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