Subject: Adobe Partner Connection - Q2'25 APC Incentives ANZ
From: Adobe Partner Connection <[email-masked]>
To: Alexandra Mastorakos <[email-masked]>
Date: Mon, 3 Mar 2025 04:00:26 +0000

CAUTION: This email originated from outside of the organization. Do not click links or open attachments unless you recognize the sender and know the content is safe.

 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/APC-Mobile-Banner-Design.jpeg>  <https://partnerpages.adobe.com/rs/608-DHV-915/images/APC-new-header-1.jpeg>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>       <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>       <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>      Dear Valued Adobe Partner,

We are pleased to announce that the following incentives are available for the duration of Adobe fiscal Q2’25 (effective 1st March 2025 - 30th May 2025).
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>       <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>       <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>       <https://aus01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fspp.adobe.com%2FNjA4LURIVi05MTUAAAGY-SI7Ef65HGwOfTc0M17RqxsePHN6fhQNchmaKIe-3dKbJ8exeP7ruXK-o7Uon0zJcuMRPUY%3D&data=05%7C02%7Calexandra.mastorakos%40dickerdata.com.au%7C9587066f033543e56d4808dd5a07ef84%7C6e417ab358de417d9aaada5837716c4c%7C0%7C0%7C638765712642588707%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=T7jhh%2ByBw58fy8UnVBT7A5GFX7Ywx2M9Z%2B4IwBe%2FC%2Fk%3D&reserved=0>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>  <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>      Eligibility criteria and full terms & conditions for these Deal Registration incentives are detailed below.

We would like to thank you for your continued partnership with Adobe. If you have any questions about these incentives or the Adobe Partner Connection Program, please refer to the Adobe Partner Connection Reseller Program Guide<https://aus01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fspp.adobe.com%2Fn%2FNjA4LURIVi05MTUAAAGY-SI7EWB20W5sX9EUwtJwxTFQNY82TZEwlNlNumLPkD7JR_mnhVxeL_ygbImJo1LKky80Idw%3D&data=05%7C02%7Calexandra.mastorakos%40dickerdata.com.au%7C9587066f033543e56d4808dd5a07ef84%7C6e417ab358de417d9aaada5837716c4c%7C0%7C0%7C638765712642609697%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=CrBh1coLvpOSdJI6Y8fFP1%2BVn5YKRs7Fa5Jt6LMHCIU%3D&reserved=0>, contact your Adobe Channel Account Manager or the Partner Helpdesk.

Sincerely,
Adobe Partner Connection Team

Telephone: +65 6622 1458
Email: [email-masked]<https://aus01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fspp.adobe.com%2Fn%2FNjA4LURIVi05MTUAAAGY-SI7EQTLDG42moxGxPVqt993DO_sXPY2kMmgEbGtH7B1PTLzKUxQt_QZa8nTtGIBJjGvrFg%3D&data=05%7C02%7Calexandra.mastorakos%40dickerdata.com.au%7C9587066f033543e56d4808dd5a07ef84%7C6e417ab358de417d9aaada5837716c4c%7C0%7C0%7C638765712642624338%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=pke3ui%2Fr1gAGUwo8XUZyPmXo96IXLc0EOXEGJEnFMAk%3D&reserved=0>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
  _____

 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>      Adobe Document Cloud Deal Registration (Tier 1 and Tier 2)
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>      Tier 1: 10% Deal Registration min 10+ named user licenses; 1,500 Sign transactions or 50,000 Acrobat Services API for enterprise

 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
*       All Adobe Acrobat, Acrobat Sign and Acrobat Services API for enterprise products available on the VIP/VMP price list are eligible.
*       Commercial, Government and Education segment are eligible.
*       TLP, CLP, FLP, and ETLA opportunities are ineligible.
*       Minimum order (New SKUs only):

   *    10-unit minimum deal size is required. Any combination of Adobe Acrobat subscription SKUs may be used to meet the minimum unit threshold. Adobe Acrobat Sign opportunities must have a minimum of 1,500 transactions or 10 named user licenses. Acrobat Services API for enterprise opportunities must have a minimum 50,000 transactions.

*       Available to ANZ Platinum, Gold, and Certified partners (Certified via Adobe Distributor).
*       Qualifying opportunities must have an order submit date between 1st March 2025 - 30th May 2025.
*       Closed opportunities must be claimed within 30 days.
*       Adobe Document Cloud Tier 1 Deal Registration incentive cannot be stacked/combined with any other Deal Registration program, max payout for Tier 1 Document Cloud VIP/VMP is 10%.
*       Opportunities must be approved by Adobe and comply with all published Deal Registration guidelines.
*       Deal Registration Rebate is eligible on full year or any partial year pro-rated duration. Multi-year purchases are paid out on only the first 12 months.
*       New SKUs only. Renewal sales are ineligible for this incentive (even if you are not the Incumbent Reseller).
*       A customer that does not renew their Adobe subscription (across any Adobe subscription buying program) is only eligible for new VIP deal registration 180+ days from the anniversary date of their unrenewed Adobe subscriptions.
*       Qualifying Deal Registration revenue is capped at US$300,000.
*       All other terms and conditions of the Deal Registration Incentive apply (see APC Reseller Program Guide).
*       Adobe reserves the right to change the terms, conditions, and criteria, or discontinue this incentive at any time, and notice may be given by email notification with at least 14 days’ notice.

 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>       <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>       <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>      Tier 2: 30% Deal Registration min 50+ named user licenses; 7,500 Sign transactions or 250,000 Acrobat Services API for enterprise
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
*       All Adobe Acrobat, Acrobat Sign and Acrobat Services API for enterprise products available on the VIP/VMP price list are eligible.
*       Commercial, Government and Education segment are eligible.
*       TLP, CLP, FLP, and ETLA opportunities are ineligible.
*       Minimum order (New SKUs only):

   *    50-unit minimum deal size is required. Any combination of Adobe Acrobat subscription SKUs may be used to meet the minimum unit threshold. Adobe Acrobat Sign opportunities must have a minimum of 7,500 transactions or 50 named user licenses. Acrobat Services API for enterprise opportunities must have a minimum 250,000 transactions.

*       Available to ANZ Platinum, Gold, and Certified partners (Certified via Adobe Distributor).
*       Qualifying opportunities must have an order submit date between 1st March 2025 - 30th May 2025.
*       Closed opportunities must be claimed within 30 days.
*       Adobe Document Cloud Tier 2 Deal Registration incentive cannot be stacked/combined with any other Deal Registration program, max payout for Tier 2 Document Cloud VIP/VMP is 30%.
*       Opportunities must be approved by Adobe and comply with all published Deal Registration guidelines.
*       Deal Registration Rebate is eligible on full year or any partial year pro-rated duration. Multi-year purchases are paid out on only the first 12 months.
*       New SKUs only. Renewal sales are ineligible for this incentive (even if you are not the Incumbent Reseller).
*       A customer that does not renew their Adobe subscription (across any Adobe subscription buying program) is only eligible for new VIP deal registration 180+ days from the anniversary date of their unrenewed Adobe subscriptions.
*       Qualifying Deal Registration revenue is capped at US$300,000.
*       All other terms and conditions of the Deal Registration Incentive apply (see APC Reseller Program Guide).
*       Adobe reserves the right to change the terms, conditions, and criteria, or discontinue this incentive at any time, and notice may be given by email notification with at least 14 days’ notice.

 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
  _____

 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>      Adobe Acrobat and Acrobat Sign Competitive Conversion 50% Rebate
This is an exclusive rebate to convert Acrobat competitive licenses (e.g., Kofax, Nuance, FoxIt, etc.) as well as Acrobat Sign competitive licenses (e.g. HelloSign, DocuSign etc.) to Adobe Acrobat and/or Acrobat Sign VIP/VMP subscription products.
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
*       Qualifying purchases will result in the Adobe Distributor being eligible for up to 50% back-end monthly rebate on all eligible sales opportunities with an order submit date between 1st March 2025 - 30th May 2025.
*       All Adobe Acrobat and Acrobat Sign products available on the VIP/VMP price list are eligible.
*       TLP, CLP, EA/EEA, FLP, and ETLA opportunities are ineligible.
*       Minimum threshold of 10 named user licenses or 1,500 Acrobat Sign transactions.
*       Customer must agree to a 3-year commit contract and accept the terms.
*       New seats only. Renewal sales are ineligible for this incentive (even if you are not the Incumbent Reseller).
*       All market segments (Commercial/Government/Education).
*       Available to ANZ Platinum, Gold, and Certified partners (Certified via Adobe Distributor).
*       Available for opportunities in Australia and New Zealand only.
*       Rebate is applicable to Distributors in Australia and New Zealand only. Resellers must contact their Adobe Distributor to confirm the actual prices they are able to offer their customer under this incentive.
*       At the time of price request, Resellers must provide supporting evidence to their distributor that the customer has purchased the competitor products. Adobe will validate Competitive Conversion opportunities to ensure that the customer has valid competitive seats. Examples of valid evidence include a customer invoice or the competitors licensing certificate, that clearly shows the customer’s name, invoice date, the competitive product name, and the license quantity currently owned).
*       The number of eligible Adobe licenses that can qualify for this incentive cannot be greater than the competitors existing license count (e.g., customer has 100 Acrobat competitor licenses and would like to upgrade to Acrobat. Therefore, up to 100 Acrobat licenses would qualify for this incentive).
*       This incentive is not valid in conjunction with any other customer or partner offer, including Deal Registration (i.e., Resellers cannot claim Deal Registration and this competitive incentive for the same opportunity).
*       It is highly recommended that Resellers bring competitive opportunities to their Distributor as early as possible so they can review the opportunity and confirm the number of Adobe licenses eligible for this offer. Distributors may also seek confirmation from Adobe on eligibility.
*       Qualifying opportunities must have an order submit date between 1st March 2025 - 30th May 2025.
*       Opportunities must be approved by Adobe and comply with all published guidelines.
*       Rebate is eligible on full year or any partial year pro-rated duration. Multi-year purchases are paid out on only the first 12 months.
*       This incentive payout is capped at USD$50,000 per opportunity. Resellers cannot split a single customers order into multiple orders to avoid the payout cap.
*       Adobe reserves the right to change the terms, conditions, and criteria, or discontinue this incentive at any time, and notice may be given by email notification with at least 14 days’ notice.

 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
  _____

 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>      Acrobat AI Assistant 30% Deal Registration
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
*       Eligible SKUs: Acrobat AI Assistant VIP/VMP (Teams and Enterprise).
*       Commercial, Education and Government segment are eligible.
*       TLP, CLP, FLP, and ETLA opportunities are ineligible.
*       Minimum order (New SKUs only): 5+ licenses.
*       A separate Deal Registration is required for Acrobat AI Assistant (it cannot be combined with another Deal Registration submission for Document Cloud or Creative Cloud offerings).
*       To be eligible, the opportunity naming convention must begin with the following: “Acrobat AI Assistant”.
*       Available to Gold and Platinum partners only in ANZ, HKT, IND, KOR and SEA, with the below exceptions:

   *    In ANZ: The Acrobat AI Assistant Deal Registration is available to ANZ Certified Resellers as well, via an Adobe Distributor.
   *    In IND, KOR, SEA and TW: The Acrobat AI Assistant Deal Registration for the Education vertical is available to Education Elite partners only.
   *    In IND and KOR: The Acrobat AI Assistant Deal Registration for the Government vertical is available only to Government Elite partners only.

*       Qualifying opportunities must have an order submit date between 1st March 2025 - 30th May 2025.
*       Closed opportunities must be claimed within 30 days.
*       Acrobat AI Assistant Deal Registration incentive cannot be stacked/combined with any other Deal Registration program, max payout on Acrobat AI Assistant VIP/VMP is 30% Deal Registration.
*       A customer that does not renew their Adobe subscription (across any Adobe subscription buying program) is only eligible for new VIP/VMP deal registration 180+ days from the anniversary date of their unrenewed Adobe subscriptions.
*       Opportunities must be approved by Adobe and comply with all published Deal Registration guidelines.
*       Deal Registration Rebate is eligible on full year or the partial year pro-rated duration. Multi-year purchases are paid out on only the first 12 months.
*       Qualifying Deal Registration revenue is capped at US$300,000.
*       All other terms and conditions of the Deal Registration Incentive apply (see APC Reseller Program Guide).
*       Adobe reserves the right to change the terms, conditions, and criteria, or discontinue this incentive at any time, and notice may be given by email notification with at least 14 days’ notice.

 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
  _____

 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>      Adobe Express 20% Deal Registration
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
*       Eligible SKUs: Adobe Express VIP/VMP (Teams and Enterprise).
*       Commercial, Government and Education segment are eligible.
*       TLP, CLP, FLP, and ETLA opportunities are ineligible.
*       Minimum order (New SKUs only):

   *    Commercial/Government: 10+ licenses
   *    Education: 100+ licenses

*       Available to Gold and Platinum partners only in ANZ, HKT, IND, KOR and SEA, with the below exceptions:

   *    In ANZ: The Adobe Express Deal Registration is available to ANZ Certified Resellers as well, via an Adobe Distributor.
   *    In IND, KOR, SEA and TW: The Adobe Express Deal Registration for the Education vertical is available to Education Elite partners only.
   *    In IND and KOR: The Adobe Express Deal Registration for the Government vertical is available only to Government Elite partners only.

*       Qualifying opportunities must have an order submit date between 1st March 2025 - 30th May 2025.
*       Closed opportunities must be claimed within 30 days.
*       Adobe Express Deal Registration incentive cannot be stacked/combined with any other Deal Registration program, max payout on Adobe Express VIP/VMP is 20% Deal Registration.
*       Opportunities must be approved by Adobe and comply with all published Deal Registration guidelines.
*       Deal Registration Rebate is eligible on full year or any partial year pro-rated duration. Multi-year purchases are paid out on only the first 12 months.
*       Renewal opportunities for Creative Cloud All Apps or Single Apps that migrate to Adobe Express are not eligible.
*       A customer that does not renew their Adobe subscription (across any Adobe subscription buying program) is only eligible for new VIP deal registration 180+ days from the anniversary date of their unrenewed Adobe subscriptions.
*       Qualifying Deal Registration revenue is capped at US$300,000.
*       All other terms and conditions of the Deal Registration Incentive apply (see APC Reseller Program Guide).
*       Adobe reserves the right to change the terms, conditions, and criteria, or discontinue this incentive at any time, and notice may be given by email notification with at least 14 days’ notice.

 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>       <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/spacer.gif>
 <https://partnerpages.adobe.com/rs/608-DHV-915/images/Adobe.png>

This email is intended only for the use of Adobe Partner Connection program members under non-disclosure and may contain information that is confidential, privileged and exempt from disclosure under applicable law. If you are not an Adobe Partner Connection program member, you may have received this in error. We ask that you please immediately notify us by email. Also, you are hereby notified that any disclosure, copying, distribution or use of any of the information contained in this transmission is strictly prohibited.

You have received this email because you gave Adobe permission to communicate with you via email when you entered into the Adobe Partner Connection program membership agreement or signed up as a contact for your organization. Questions or concerns about your membership or this Adobe Partner Connection program email communication should be directed to the Adobe Partner Connection Helpdesk at [email-masked]<https://aus01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fspp.adobe.com%2Fn%2FNjA4LURIVi05MTUAAAGY-SI7EQTLDG42moxGxPVqt993DO_sXPY2kMmgEbGtH7B1PTLzKUxQt_QZa8nTtGIBJjGvrFg%3D&data=05%7C02%7Calexandra.mastorakos%40dickerdata.com.au%7C9587066f033543e56d4808dd5a07ef84%7C6e417ab358de417d9aaada5837716c4c%7C0%7C0%7C638765712642638717%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=fKwuWf3u29Sa4Q8NGDG85D9dJaJpBTenseKyBrDgHI8%3D&reserved=0>.

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

Adobe Inc., 345 Park Avenue, San Jose, CA 95110 USA

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
<https://aus01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fspp.adobe.com%2FNjA4LURIVi05MTUAAAGY-SI7EfX_ZxBTug6C2wTetmhvF8oOIihVNz0XOzO85WQNvieYQkWxylJ4cY4BKohgmuPog_s%3D&data=05%7C02%7Calexandra.mastorakos%40dickerdata.com.au%7C9587066f033543e56d4808dd5a07ef84%7C6e417ab358de417d9aaada5837716c4c%7C0%7C0%7C638765712642655091%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=0j9Ge3nhilHE1dreuuIJfKUkokKGSlodoEgtK%2BA2FcE%3D&reserved=0> <http://spp.adobe.com/trk?t=1&mid=NjA4LURIVi05MTUAAAGY-SI7EQJ3IREtHIUQSray4nEyefRh0cs6whMFLEeDG9JxDHRZaRwmk-HMkCDSLMb405oMXYjAWxZDL2uxf9Jkz9epJBEiswxG8MWzMg4vDH2muUmyGotpWvogffAX2M4quXgyi_zqSedKYu_DJl1Z1ScJ_noLNMJKxxWB>