Subject: Adobe Partner Connection - Important Update to Adobe’s VIP Marketplace Roadmap – APAC
From: Adobe Partner Connection <[email-masked]>
To: [email-masked]
Date: Tue, 26 Nov 2024 17:00:26 -0600 (CST)

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 [Adobe Partner Connection]
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Last December 2023, we announced our planned transition to VIP Marketplace and provided estimated timelines for the phasing out of the Volume Incentive Program (VIP).

As a follow up to that communication, we’re providing important updates to our VIP Marketplace roadmap. Our Commercial and Government/Education transition plan is detailed below.

VIP Marketplace transition update for Commercial customers:

  *   From December 2nd 2024, all new Commercial customer agreements must be created via your Adobe Distributor’s VIP Marketplace
In our December 2023 communication we advised that new VIP agreements for Commercial customers would need to be done via VIP Marketplace from ~mid 2024. We have given additional time for this transition and would like to advise that from December 2nd 2024, all new VIP Commercial agreements must be created via your Distributor’s VIP Marketplace.

Please note: From December 2nd 2024, the VIP Reseller Console will not offer the ability to create new VIP Commercial agreements.

  *   The last date to process VIP Commercial orders from existing customers is May 31st 2025. From this date onwards, all new and renewal orders can only be processed via your Distributor’s VIP Marketplace
In our Dec 2023 communication we advised that from February 1st 2025 all VIP new and renewal orders for existing customers would need to be completed via VIP Marketplace. We have given additional time for this transition and would like to confirm that from May 31st 2025, all new and renewal orders for existing VIP Commercial customers must be completed via VIP Marketplace.

  *   May 31st 2025 is the deadline to have all existing VIP Commercial customers migrated to VIP Marketplace
VIP Commercial customers not migrated to VIP Marketplace by 31st May 2025 will not be able to process any new or renewal orders. We encourage all Resellers to contact their Adobe Distributors and build a plan to migrate all their Commercial customers to VIP Marketplace as soon as possible.

VIP Marketplace transition update for Government and Education customers:

  *   From November 30th 2025, all new and renewal orders for existing Government and Education customers, must be completed via your Distributor’s VIP Marketplace
Whilst Resellers are encouraged to migrate all of their VIP Government/Education customers to VIP Marketplace today, we will continue to support the processing of new & renewal orders via our legacy VIP program until November 30th, 2025.

VIP Government and Education customers not migrated to VIP Marketplace by November 30th 2025 will not be able to process any new and renewal orders. We encourage all Resellers to contact their Adobe Distributor and build a plan to migrate all their Government and Education customers to VIP Marketplace as soon as possible.

  *   From mid 2025, all new Government and Education customer agreements must be created via your Adobe Distributor’s VIP Marketplace
Whilst the VIP Reseller Console will continue to allow the creation of new VIP agreements for Government/Education customers until mid 2025 (exact date TBC), we encourage all Resellers to use their Distributor’s VIP Marketplace for all new customer agreements from now onwards.

We appreciate your continued partnership and support during this transition. If you have any questions or need further assistance, please do not hesitate to contact your Adobe Distributor or Adobe Channel Account Manager. We are here to help you navigate this change and ensure a successful transition to VIP Marketplace.

FAQ:
Please see below list of frequently asked questions.

What happens if my customer does not migrate to VIP Marketplace by the deadline?
Customers that have not migrated to VIP Marketplace by the VIP ordering deadline date will continue to have uninterrupted software access for their paid seats until their Anniversary Date. However, if your customer would like to add seats or renew their licenses, they will need to migrate to VIP Marketplace first.

The VIP ordering cut off deadlines for existing customers are:

  *   May 31st, 2025 for Commercial customers
  *   November 30th, 2025 for Government and Education customers

Will customers experience any interruptions to software or administrator access when migrating from VIP to VIP Marketplace?
Migrating from VIP to VIP Marketplace is a seamless transition for the customer. For software administrators, the Adobe administration console will continue to operate and the Adobe Admin Console link<http://spp.adobe.com/n/NjA4LURIVi05MTUAAAGXCa0Sx0_ZTud3whof6Jjl9uRyTbdlXFDCibIDqJd-7WW0fvgi-g2fpFEmAxGmmxfd2muz7Jg=> does not change. For end users assigned Adobe licenses they will have continued uninterrupted software access.

What can we provide our customers if they would like more information on Adobe’s transition to VIP Marketplace?
This customer facing Adobe blog<http://spp.adobe.com/n/NjA4LURIVi05MTUAAAGXCa0SyI_xJPVtXYqTtm8M5cEh4rHdHOQsbPUjiWHrj-VlVoNyMvW44n3oXvEGCWqUDGqrvkY=> provides information on Adobe’s transition to VIP Marketplace

Are all of my Adobe VIP customers able to migrate to VIP Marketplace right now?
The vast majority of VIP customers can migrate to VIP Marketplace today. There are a small number of customers that are unable to migrate right now which we are still working on (such as VIP High Volume customers, VIP linked membership customers and some country specific promotional price customers).

To simplify the migration process, Adobe has provided your Distributor with a complete list of your VIP customers that are eligible to migrate to VIP Marketplace. This list is updated frequently, so we recommend that you check in with your Distributor to ensure you have the most current information.

How can I best prepare for Adobe’s transition to VIP Marketplace and migrate my customers before the deadline?
To assist you with Adobe’s transition to VIP Marketplace, we recommend that you work through each of the best practice checklist items below:

  *   Contact your Adobe-authorized Distributor for an overview of their Marketplace platform and the Adobe VIP Marketplace buying program (overview, key benefits, incentives, program changes etc).
  *   Read through Adobe’s VIP Marketplace online guide<http://spp.adobe.com/n/NjA4LURIVi05MTUAAAGXCa0SyBK07U4UoH7mqQ4QnsUM_yjBMKgma4xjyPw87LORH54YLycd3pdZNEyviOdNzZ9kLr4=> for resellers
  *   Ask your Distributor to onboard you onto their Marketplace as soon as possible. Ensure you have an operational discussion with them to understand the purchasing and invoicing workflow process.
  *   Work with your Distributor to create a VIP customer migration plan. Your Distributor has a list of your eligible VIP customers that can be migrated to VIP Marketplace. They can share this with you so that you can work on your customer migration plan
  *   Improve your Adobe retention rates by promoting the value of auto-renewal to your customers and obtain consent to migrate them to VIP Marketplace with auto-renewal “on”
  *   Start migrating all VIP customers to VIP Marketplace, with the goal of completing all migrations well before the VIP ordering cut off deadlines:
     *   May 31st, 2025 for Commercial customers
     *   November 30th, 2025 for Government and Education customers
  *   Introduce VIP Marketplace as the primary Adobe buying program for any of your customers that are newly purchasing Adobe software
  *   Join any VIP Marketplace training that your Distributor or Adobe is running (online and/or in person events)

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