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HPE Data Protection with Zerto

Turn Data Protection Heading

Downtime is expensive. Ransomware is relentless. Customers expect applications to be always on—even when everything else is on fire.

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Person holding a laptop in front of large screens displaying data and system interfaces.

HPE Data Protection with Zerto gives partners a modern, always-on approach to disaster recovery and ransomware resilience that’s simple to sell, easy to deploy, and straightforward to managecreating ongoing value well beyond the initial deal.

This isn’t just backup. It’s data protection and business continuity, delivered with the flexibility to align to CAPEX or as-a-service models, depending on what works best for you and your customers.

Why Customers Care
(and Why They’re Finally Willing to Pay)

Your customers are losing sleep over:


Traditional backup only helps after disaster strikes. Zerto keeps businesses running through it.

The Business Outcome
(For MSPs & Business-Focused Resellers)


simple message, big impact

“We keep your business running—even during ransomware or outages.”

With HPE Data Protection powered by Zerto, customers get:
  • Near-zero downtime for critical applications
  • Near-zero data loss with continuous data protection
  • Fast, automated recovery—no manual rebuilds, no heroics
  • Lower total cost of ownership than legacy DR tools
  • Confidence that recovery actually works when it’s needed
For SMB and mid-market customers, this means:

  • Protection against ransomware
  • Protection against downtime
  • Ochestrated recovery from disasters
  • Predictable costs
For partners, it means:
  • Faster sales cycles
  • Clear value conversations
  • Easier renewals

The Technical Edge (For SIs & Technical VARs)

Zerto is built for modern, virtualised, and hybrid environments.


Key differentiators:

All fully supported within the HPE ecosystem.

Why HPE + Zerto Wins Against the Competition


Legacy DR
Snapshot-based
High RPO/RTO
Complex scripting
Test rarely (or never)
One-off projects
HPE Data Protection with Zerto
Continuous data protection
Near-zero RPOs
Automated orchestration
Non-disruptive DR testing
Ongoing service opportunity

Data Protection That Pays You Every Month


This is not a one time sale

HPE Data Protection with Zerto supports flexible licensing models, available as perpetual, subscription, or as-a-service. This gives partners the freedom to align solutions to MSP-led offerings, services-based delivery, or traditional purchasing models—without locking customers into a single approach.

Person in a denim shirt with yellow headphones around the neck, holding a tablet and inspecting server racks.

Recurring revenue opportunities include:

  • Subscription renewals
  • Monitoring and management services
  • Regular DR testing and reporting
  • Security and recovery health checks
  • Continuous optimisation as environments change

Once deployed, customers don’t rip this out. They rely on it.

That’s what sticky looks like.

Person seated at a desk working on a computer with multiple large monitors displaying data.

Built-In Upsell & Expansion Paths (Without the Hard Sell)

Zerto naturally expands as customer environments evolve:

  • Add protection for more workloads
  • Expand from on-prem to hybrid cloud
  • Introduce DRaaS offerings
  • Enable multi-site replication
  • Scale as applications and data grow

Every new VM, workload, or site becomes another revenue conversation—without starting from zero.

Built for Today’s SMB Deals — and Tomorrow’s Growth


HPE Smart Choice isn’t just about closing the deal faster. It’s about setting the foundation for:

  • Managed services conversations
  • Storage and data protection expansion
  • Support renewals and lifecycle refreshes
  • Long-term customer relationships (the profitable kind)

You win the first deal quickly — then keep winning over time.

Get Started Now


Ready to move faster and win more SMB business?

Generate your HPE Smart Choice quote through the Dicker Data portal today
Pre-configured. Ready to ship. Ready to sell.

Because waiting six weeks for infrastructure is so last decade.

The Partner Opportunity Framework

With HPE Data Protection with Zerto, partners can monetise across the full lifecycle:


Design & Deployment

  • Assessment services
  • Architecture and sizing
  • Initial implementation

Ongoing Services

  • Managed DR services
  • Monitoring and reporting
  • Compliance and audit support

Expansion & Optimisation

  • Additional workloads
  • Cloud recovery options
  • Performance tuning and optimisation

Long-Term Retention

  • Subscription renewals
  • Multi-year service contracts
  • Embedded customer dependency

This is how you turn data protection into annuity revenue—not just another SKU.

The Bottom Line for Partners

HPE Data Protection with Zerto helps you:


Or put simply:

You stop selling backup—and start selling business continuity.

Dicker Data is here to help you position, sell, and scale it.

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