Downtime is expensive. Ransomware is relentless. Customers expect applications to be always on—even when everything else is on fire.
HPE Data Protection with Zerto gives partners a modern, always-on approach to disaster recovery and ransomware resilience that’s simple to sell, easy to deploy, and straightforward to manage—creating ongoing value well beyond the initial deal.
This isn’t just backup. It’s data protection and business continuity, delivered with the flexibility to align to CAPEX or as-a-service models, depending on what works best for you and your customers.
Why Customers Care
(and Why They’re Finally Willing to Pay)
Your customers are losing sleep over:
Traditional backup only helps after disaster strikes. Zerto keeps businesses running through it.
The Business Outcome
(For MSPs & Business-Focused Resellers)
“We keep your business running—even during ransomware or outages.”
- Near-zero downtime for critical applications
- Near-zero data loss with continuous data protection
- Fast, automated recovery—no manual rebuilds, no heroics
- Lower total cost of ownership than legacy DR tools
- Confidence that recovery actually works when it’s needed
- Protection against ransomware
- Protection against downtime
- Ochestrated recovery from disasters
- Predictable costs
- Faster sales cycles
- Clear value conversations
- Easier renewals
The Technical Edge (For SIs & Technical VARs)
Zerto is built for modern, virtualised, and hybrid environments.
Key differentiators:
Continuous Data Protection (CDP)
Near-Zero RPOs & Fast RTOs
Application-Aware Replication
Automated Failover & Failback
Ransomware Resilience
Hybrid & Multi-Cloud Ready
All fully supported within the HPE ecosystem.
Why HPE + Zerto Wins Against the Competition
Data Protection That Pays You Every Month
HPE Data Protection with Zerto supports flexible licensing models, available as perpetual, subscription, or as-a-service. This gives partners the freedom to align solutions to MSP-led offerings, services-based delivery, or traditional purchasing models—without locking customers into a single approach.
Recurring revenue opportunities include:
- Subscription renewals
- Monitoring and management services
- Regular DR testing and reporting
- Security and recovery health checks
- Continuous optimisation as environments change
Once deployed, customers don’t rip this out. They rely on it.
That’s what sticky looks like.
Built-In Upsell & Expansion Paths (Without the Hard Sell)
Zerto naturally expands as customer environments evolve:
- Add protection for more workloads
- Expand from on-prem to hybrid cloud
- Introduce DRaaS offerings
- Enable multi-site replication
- Scale as applications and data grow
Every new VM, workload, or site becomes another revenue conversation—without starting from zero.
Built for Today’s SMB Deals — and Tomorrow’s Growth
HPE Smart Choice isn’t just about closing the deal faster. It’s about setting the foundation for:
- Managed services conversations
- Storage and data protection expansion
- Support renewals and lifecycle refreshes
- Long-term customer relationships (the profitable kind)
You win the first deal quickly — then keep winning over time.
Get Started Now
Ready to move faster and win more SMB business?
Because waiting six weeks for infrastructure is so last decade.
The Partner Opportunity Framework
With HPE Data Protection with Zerto, partners can monetise across the full lifecycle:
Design & Deployment
- Assessment services
- Architecture and sizing
- Initial implementation
Ongoing Services
- Managed DR services
- Monitoring and reporting
- Compliance and audit support
Expansion & Optimisation
- Additional workloads
- Cloud recovery options
- Performance tuning and optimisation
Long-Term Retention
- Subscription renewals
- Multi-year service contracts
- Embedded customer dependency
This is how you turn data protection into annuity revenue—not just another SKU.
The Bottom Line for Partners
HPE Data Protection with Zerto helps you:
Win deals against legacy DR vendors
Shorten sales cycles with clear business outcomes
Build predictable recurring revenue
Deepen customer relationships
Future-proof your services portfolio
Or put simply:
You stop selling backup—and start selling business continuity.
Dicker Data is here to help you position, sell, and scale it.
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