Dear Valued Partner
From 1 June 2026, Adobe will launch the new Adobe Partner Accelerator Program, reflecting Adobe’s updated channel strategy
and continued focus on driving growth through its partner ecosystem.
The program is designed to help partners lead stronger value-based customer conversations, highlight product innovation, and unlock new opportunities across the commercial segment. It also reinforces Adobe’s focus on supporting partners who are actively helping customers understand the value of Adobe solutions, improve workflows, and drive stronger business outcomes.
As part of this change, Adobe Resellers may notice adjustments to commercial segment pricing under Adobe’s updated channel strategy. While partner discount structures may evolve, Adobe continues to reinvest through back-end rebate opportunities, and Dicker Data is excited to support partners through a new distribution partner program aligned to this approach.
Dicker Data will continue working closely with Adobe Resellers throughout this transition, providing guidance, updates, and support to help partners understand the new program and identify opportunities within the changing commercial model.
Ahead of the 1 June launch, this is a timely opportunity for partners to start proactive conversations with eligible customers about Adobe’s 3-Year Commit. By committing to a minimum licence quantity over a three-year period, customers may be able to secure greater long-term value, gain stronger budget confidence, and take advantage of pricing lock benefits before the new program comes into effect. This can be particularly valuable for customers planning future Adobe licence requirements, looking to manage cost predictability, or wanting to align their software investment with longer-term business and creative workflow needs.
More information will be shared shortly, and Dicker Data will host an upcoming webinar to walk partners through the program, the transition, and the opportunities available ahead of launch.
Thank you for your continued partnership and commitment to growing with Adobe.
