The Dell ecosystem continues to expand with new devices, incentives and partner‑ready solutions and at Dicker Data, we’re here to help you turn these into real opportunities for growth.
“Whether you’re supporting SMB customers, education environments, or performance‑driven professionals, the latest Dell Pro Essential and Dell Pro Max ranges bring powerful new advantages.” - Viona Tjahjadi, Product Manager – Dell Client Solutions Group, Dicker Data.
View Dicker Data's Dell Pro Essential range.
“The Dell Pro Essential lineup is designed to deliver modern performance at an affordable price point, perfect for customers needing reliable devices without the premium cost. These laptops and desktops emphasise durability, streamlined design, and productivity‑boosting features. For example, the Dell Pro 14 and Dell Pro 16 models deliver slim form factors, long battery life, and AI‑powered enhancements through Windows Copilot, helping users get more done wherever they work.” – Ashley Lawrenz, Senior Field Marketing & Product Manager, Dell Technologies.
This makes Dell Pro Essentials a strong fit for high‑volume education rollouts or SMB teams standardising their device fleets without compromising on quality.
"For users who demand more power, the new Dell Pro Max mobile workstations bring serious performance uplift, over 30% more due to enhanced cooling and higher power throughput. They’re now available with both Intel and AMD options, giving partners flexibility when matching devices to customer workloads.” – Ashley Lawrenz, Senior Field Marketing & Product Manager, Dell Technologies.
Plus, with the Pro Max Plus range offering the latest NVIDIA RTX Pro generation, aluminium builds, and thin‑and‑light engineering, partners can confidently target creators, engineers, and technical professionals who rely on premium-grade performance.
Working with Dicker Data gives you more than just access to Dell’s hardware. Our team helps partners tap into:
End‑to‑end Dell Technologies opportunities, including client solutions, security, data centre and endpoint products.
Qantas Points‑eligible Dell purchases, unlocking an extra layer of value for partners browsing our marketplace.
The Dell Partner Program, where our specialists guide you across NBI‑eligible accounts, rebate opportunities, competency requirements, and deal registration pathways.
We also support multi‑vendor solution design through Dell Technology alliance partners, making it easier to build holistic solutions that boost your customers’ productivity and digital capability.
“Our dedicated Dell specialists are here to help you identify opportunities, maximise rebates, and simplify the entire partner experience. From pre‑sales design to post‑sales execution, we ensure you’re equipped with the right insights, tools, and advice to win more business and better support your customers.” – Viona Tjahjadi, Product Manager – Dell Client Solutions Group, Dicker Data
Get in touch with our local team and if you haven’t already, view the Dell RISE Partner Program you could be earning up to AUD$23. Find out more https://www.dickerdata.com.au/del/rise-program