As businesses continue investing in AI, modernising infrastructure and managing ever-growing volumes of data, demand for high-performance memory and storage solutions is rising rapidly.
For partners, that creates opportunities across storage refresh projects, server upgrades, workstation performance improvements, AI infrastructure deployments and SMB infrastructure modernisation initiatives.
Through Dicker Data's partnership with ADATA, partners can access a broad portfolio of memory and storage solutions designed to help customers improve performance, increase capacity and prepare for future growth. ADATA recently celebrated 25 years in the memory and storage industry and is recognised as the world's second-largest manufacturer of DRAM and branded SSD modules, providing partners with a proven and globally recognised technology brand.
"In an environment where supply constraints continue to impact availability, ADATA provides our partners with an additional, highly credible option to secure the memory and storage products they need to support customer demand." - Luke Trinh, General Manager – Hardware, Dicker Data
As organisations continue to refresh infrastructure and prepare for increasingly demanding workloads, partners are well-positioned to support customers across several key growth areas:
AI infrastructure deployments requiring high-performance memory and enterprise storage
Storage refresh projects driven by expanding data requirements
Server memory upgrades to improve application performance and efficiency
High-performance workstations for engineering, design and AI workloads
SMB infrastructure modernisation projects focused on scalability and value
A memory and storage portfolio built for today's workloads
ADATA’s SSD and DRAM portfolio helps partners improve the performance of desktops, notebooks, workstations and servers while supporting storage expansion and technology refresh initiatives. Across ADATA and XPG, partners can address a broad range of memory requirements, from mainstream upgrades through to high-performance RAM for gaming, creator, workstation and performance-led environments. Whether customers are extending the lifespan of existing devices, improving multitasking performance or upgrading for more demanding workloads, ADATA and XPG provide reliable, cost-effective solutions across a wide range of use cases.
For customers operating in enterprise, data centre and AI environments, ADATA’s enterprise-focused TRUSTA portfolio extends the offering with enterprise memory and storage solutions designed to support demanding workloads, virtualisation environments, AI servers and high-performance computing environments. As enterprise AI infrastructure deployments continue to scale, customers need greater compute performance alongside higher data processing capability, memory capacity, storage performance and system scalability. TRUSTA addresses these requirements through PCIe Gen5 enterprise SSDs and DDR5 R-DIMMs, helping partners support the high-speed storage and high-capacity memory needs of next-generation server platforms.
The TRUSTA enterprise SSD portfolio spans U.2, E1.S and E3.S form factors to accommodate different server architectures and deployment requirements, while its DDR5 R-DIMMs provide the capacity and scalability required for AI infrastructure and high-performance computing workloads. TRUSTA enterprise SSDs and DDR5 R-DIMMs have also been validated on server platforms from AIC, MiTAC Computing, ASRock Rack and Giga Computing, with selected products included in publicly available compatibility information and AVL/QVL lists. These compatibility references help partners give customers greater confidence when planning enterprise AI infrastructure deployments.
Beyond hardware, ADATA is also extending its enterprise capabilities into software through the AI Scaler Toolkit, which supports AI deployment and management. By bringing together computing, enterprise memory and storage, and AI deployment tools, ADATA provides an integrated foundation that helps enterprises move AI applications closer to real-world deployment.
ADATA also provides industrial-grade memory and storage solutions designed for embedded systems, edge computing and specialised environments where long-term reliability and performance are critical.
Partners can confidently position ADATA with customers thanks to:
25 years of memory and storage expertise
Proven product quality and reliability
Competitive pricing across key categories
Strong manufacturing capabilities and global scale
Access to local inventory and supply support
Project pricing assistance through Dicker Data
Dedicated local technical resources and support
Backed by Dicker Data's local expertise, partners gain access to the products, commercial support and technical resources needed to capitalise on growing demand across memory, storage and infrastructure opportunities.
From AI infrastructure and enterprise storage projects through to workstation upgrades and SMB modernisation initiatives, ADATA offers partners a compelling opportunity to address customer challenges while unlocking new revenue streams.
Speak with your Dicker Data representative to learn how ADATA can help you win your next memory, storage or infrastructure opportunity.